European Union: Selling In The EU

Last Updated: 22 October 2014
Article by John Cassels

For businesses looking to start selling into the EU, there is a variety of models that can be used. Each option has pros and cons, and choices will be driven by commercial priorities. A summary of the most common models, together with pros and cons, is set out below:

Establish owned network

Features
  • Physical presence in relevant territories
Pros