Foreword

We are in the midst of an exciting year for UK media. Exceptional performances and outstanding use of technology propelled UK talent to many awards at the Oscars, and numerous UK actors and actresses are leading lights on the silver screen. With the Rolling Stones back on tour and the football World Cup in Brazil in June there is a feast of entertainment for media consumers to enjoy.

This year also marks the eighth annual Deloitte Media Consumer survey and the landscape has changed significantly over that period. Eight years ago the majority of TVs were analogue, smartphones were rudimentary and tablets didn't exist.1 Facebook had 12 million members; a far cry from today's 1.3 billion.2

Many of the subjects that we covered in 2006, such as the role of mobile phones in entertainment and the status of traditional media, are still relevant. Issues such as trust in the news and citizen journalism still feel fresh eight years later. But other trends have not developed as expected. The pay-TV cord, for example, remains firmly uncut and even appears to be thickening.

To reflect all the media consumption changes over the past eight years we have undertaken a refresh of the Media Consumer survey, replacing and restructuring over two thirds of the questions. These changes have enabled us to increase coverage of a wider range of sectors – radio and music in particular – and to investigate current emerging changes in the way UK residents consume media. Thanks to these changes, this year's report covers subjects as diverse as the potential for disruption to TV from over-supply, social inclusion in cinema, the role of social media as an entertainment medium and the risk to traditional news providers of declining trust. We hope you find it as fascinating to read as we did to produce.

To read this survey in full, please click here.

Footnotes

1. The Communications Market 2006, 4 Television. Ofcom, 10 August 2006: http://stakeholders.ofcom.org.uk/binaries/research/cmr/tv1.pdf

2. Facebook Statistics, Statistic Brain, 1 January 2014: http://www.statisticbrain.com/facebook-statistics/

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