UK: Deloitte TMT Predictions 2014 Telecommunications - Short Messaging Services Versus Instant Messaging: Value Versus Volume (Video Content)

1. Short Messaging Services Versus Instant Messaging: Value Versus Volume

Deloitte predicts that in 2014 Instant Messaging (IM) services on mobile phones will carry more than twice the volume (50 billion versus 21 billion per day) of messages sent via SMS globally. In UK, approximately 300 billion IMs are expected to be sent in 2014, more than double than the volume of SMSs expected to be sent (140 billion). It might be supposed that the growth in IM is at the expense of SMS. However despite the burgeoning volumes of messages carried over IM platforms, we expect SMS to generate more than £60 billion in 2014 globally, approximately 50 times all revenues from mobile IM services.

Text messaging's global heyday is approaching, but in 2014 it should still generate significant margin for the mobile industry, and its importance should not be underestimated.


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