A webinar/audio broadcast on developing a successful IP Strategy is now available for listening in.  In our summer newsletter, we reported on opinons gathered at IPBC in June 2012 during the Innovation Games involving  Thought Leaders in the IP Industry .  The audio broadcast on another of the sessions at the congress "The Strategic Route to Success" has now been made available courtesy of IAM Magazine, the organisers of IPBC 2012.

The session, chaired by Jackie Maguire, co-chair of INTIPSA and CEO of Coller IP, providing strategic IP advice sought insights  on how to develop a successful IP strategy from:

Marshell Phelps, Article One Partners, ex CIPO, IBM and Microsoft
Marnie Williams, Unitised Buildings Group – high rise building construction developers
Jon Calvert, Manging Partner Clear View IP and co-chair INTIPSA
Isabel Morgado, Board Member and Head of IP, BIAL

Jackie led the panel with 5 key questions – and answers are provided in the audio clips.

The webinar can be heard in audio broadcast by clicking the webinar links below.  Please allow for uploading delay of 10-30 seconds for longer clips.

1.  How do you develop an IP Strategy.  Three clips illustrating the contrast between IP management in construction and pharmaceuticals industries and large and small organisations. 

1a. How do you develop an IP Strategy – Context and Construction? 5 minutes recording

1b. How do you develop an IP Strategy – IT and Business? 5 minutes recording

1c. How do you develop an IP Strategy – Pharma & IT? 5 minuties recording

.......More audio clips.....

2. Should your strategy be litigation ready?  5 minutes recording.

3. Which intangible assets are important? 7 minutes recording

4. Are Trade Marks important assets?  5 minutes recording

5. Is HR strategy aligned with business strategy? 3 minutes recording

6. Can a small company follow the same IP strategy as a large multinational? 5 minutes recording

7. When to bring in external assistance 10 minutes recording

8. Which IP metrics does a business board need to put in place?  8 minutes recording

IPBC China 2012 has just been held and we look forward to more feedback from our Asian counterparts.  In addition, Coller IP will be participating in IPBC next year in Boston.  The Congress is scheduled for 9th-11th June 2013.  More details are at IPBC 2013

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