The cultural shift towards harnessing big data sets can be as hands-on as raising a small child, but there a three baby steps you can take to help drive the change.

Big data is the hottest of hot topics at the moment: The confluence of vast, untapped data with mega-computing power has analysts, technologists, and future-gazers frothing with excitement at the possibilities. From predicting the exact moment a customer might want to buy a new toothbrush, to understanding all the factors that might cause a big, complex oil drilling platform to fail in the North Sea -- big data is the answer.

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