On May 28, 2014, the long-awaited Law on the Protection of the
Consumers ("Law") was enacted. This Law
introduced major changes to the former legislation regarding
consumer protection. However, a number of supplementary laws were
created after the Law's enactment to improve its
implementation. One such piece of legislation created was the
Regulation on Price Tags ("Regulation")
which entered into force on June 28, 2014 and currently operates
under Article 54 of the Law.
If You Want to Sell It Then You Should Have Put a Tag on
Article 5 of the Regulation provides that price tags must be
affixed to the goods in a perfectly legible and visible manner, as
well as must be showed the selling price of the product inclusive
of any applicable taxes. The price tags can be affixed either
directly on the goods, their packages or their covers. If affixing
a price tag is not possible, then the seller must have a list with
the foregoing information available in an appropriate part of the
place of sale.
There are several exemptions for affixing price tags provided
under Article 6 of the Regulation. Article 6 states that the
requirement to affix a price tag does not apply to goods which
already bear the necessary information printed on the product or to
goods such as books and newspapers. Also included in the exemption
are products with uniform prices, products being sold under a
bidding process and products sold in a special sale pursuant to a
The Regulation further requires that the name of the country, in
which the imported goods have been manufactured, be written in
Turkish language on the price tags.
Does Size Matter?
Well, not this time. The Regulation does not set out a specific
size for the price tags that must be affixed to the goods. Instead,
the Regulation states that the size of the tags should be
determined by the features of the good, by the size of the place of
sale and by customary practise.
The price tags can be stapled, sewn, stuck, attached or hung
on/to the goods or the shelves where the goods are being sold.
Article 9 of the Regulation provides that the sale price, which
needs to be stated on the price tag, must be in the
"Turkish Lira" currency and can be indicated by
the symbols "TL" or "". However, this rule does not apply to
transportation services, accommodation services, tour packages or
educational services that are performed outside of Turkey.
Finally, if there is a difference between the amounts on
good's price tag and the actual price the cashier charges at
the time of the payment, then the customer will be entitled to buy
the subject good at whichever price is lower. Thus, it is not hard
to imagine that the customers in Turkey pray for such mistake.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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On 28 July 2016, the Court of Justice of the European Union ruled that a standard choice of law clause in favour of the law of the EU Member State in which the seller or supplier is established, is unfair.
Two recent cases serve as useful reminders of the principles involved in relation to fitness for purpose in the context of the Sale of Goods Act 1979 and the Supply of Goods and Services Act 1982.
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