I recently overheard a lawyer explain his practice and I walked away thinking that there was nothing in his description that gave me the slightest idea what he actually does for people — in other words, the outcome. The question in the minds of most clients is, how can you help me? When you describe your practice, you need to think about your value proposition. How will clients be better off?

Nominations now open for the Canadian In-house Counsel Celebration 2024.

Answers to questions lawyers may have about the March 2024 Google Core Algorithm Update and what steps to take in its wake

Applying the Trust Equation helps lawyers to systematically address the key factors that influence trust. By focusing on increasing credibility, reliability and intimacy, while minimizing self-orientation, you can build stronger, more trusting relationships with your prospective and current clients.

Find out more about our new data integration partnership.

At the Marketing AI Institute’s recent AI for Writers Summit, speakers demonstrated several wow-worthy tools that focus on streamlining and improving specific marketing and content writing tasks. Here are a few tools to consider adding to your law firm’s marketing tech stack.

Every lawyer is stretched for time and resources. Instead of allowing limitations to hold you back, embrace constraints and use them to your advantage.