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Searching Content indexed under Consumer Trading & Unfair Trading by Paavana Kumar ordered by Published Date Descending.
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Advertising, Marketing & Promotions Alert >> FTC Charges Online Negative Option Marketing Scheme With Deceiving Shoppers
The Federal Trade Commission (FTC) has charged an online marketing operation involving about 80 companies with deceptively luring consumers into expensive negative option plans...
United States
25 Oct 2017
2
The Blessing And Curse Of Proximity Marketing
Whether you are a fashion retailer or a chain drugstore, proximity marketing should be on your radar.
United States
13 Sep 2017
3
Why FTC's Action Against Lord & Taylor Was More Than Slap On Wrist
In an evolving digital world, advertisers are constantly looking for new ways to engage consumer interest, and to maintain that interest.
United States
6 Jun 2016
4
FTC Brings First Action Alleging Deceptive Native Advertising Practices
In early 2015, Lord & Taylor launched a comprehensive social media campaign to promote its new Design Lab collection, a private-label clothing line targeted to women between 18 and 35 years old.
United States
30 Mar 2016
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