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Court Holds that Purchase and Use of Google AdWords is Trade Mark Infringement
An important facet of marketing for many businesses is the ability to attract online consumers by directing as many of them as possible to their websites. While Google and other popular search engines have ways of "ranking" websites for specific search terms, businesses can promote their way up the list by purchasing "AdWords" (for Google) which will elevate the status of their website to "sponsored links" when search terms using those AdWords are used. This creates an interesting problem reg
Australia
15 Jul 2010
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