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Searching Content indexed under Social Media by Paavana Kumar ordered by Published Date Descending.
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Social Media / Influencer Marketing / Native Advertising >> A Must "Follow": Stricter Groundwork For Influencer Marketing
Throughout 2018, regulators and self-regulators stayed focused on deceptive influencer marketing campaigns and native advertising practices across the United States.
United States
18 Jul 2019
2
Advertising, Marketing & Promotions Alert >> FTC Brings Action Against PR Agency And Publisher For Misleading Online Endorsements And Deceptively Formatted Advertising
The Federal Trade Commission (FTC) announced a settlement with a public relations agency and its chief executive officer, as well as a magazine publisher and its sole owner,
United States
29 Nov 2018
3
FTC Brings First Ever Enforcement Action Against Individual Social Media Influencers; Updates Warnings And Guidance For Influencers And Marketers
On the heels of issuing more than 90 letters to celebrities, bloggers and other influencers in April 2017...
United States
19 Sep 2017
4
FTC Tells Influencers To Disclose Connections On Social Media
The FTC sent more than 90 letters to celebrities, athletes and other influencers – as well as to marketers – highlighting the need for influencers to "clearly and conspicuously" disclose their relationships to brands...
United States
4 May 2017
5
NAD Action Requiring The Kardashians And Fit Tea To Disclose Their Connections In Social Media Posts
As part of its ongoing monitoring program, the NAD reviewed endorsements by Kourtney and Khloe Kardashian and Kylie Jenner that failed to disclose that they were paid...
United States
24 Feb 2017
6
Regulators And Watchdogs Continue To Focus On Disclosure Obligations
There have been significant developments in the wake of the Federal Trade Commission's (FTC) recent actions against Lord & Taylor and Warner Brothers.
United States
25 Oct 2016
7
Why FTC's Action Against Lord & Taylor Was More Than Slap On Wrist
In an evolving digital world, advertisers are constantly looking for new ways to engage consumer interest, and to maintain that interest.
United States
6 Jun 2016
8
FTC Brings First Action Alleging Deceptive Native Advertising Practices
In early 2015, Lord & Taylor launched a comprehensive social media campaign to promote its new Design Lab collection, a private-label clothing line targeted to women between 18 and 35 years old.
United States
30 Mar 2016
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