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Searching Content indexed under Advertising, Marketing & Branding by Gowling WLG ordered by Published Date Descending.
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1
Influence And Responsibility: New Canadian Influencer Marketing Guidelines Emerge
Most importantly, they can prevent the use of deceptive marketing practices — such as the dissemination of misleading representations — that might subject both influencers and brands to significant legal liability.
Canada
27 Jul 2018
2
Cannabis Advertising In Canada: What We Know Right Now
In December 2015, the Government of Canada announced that it would introduce legislation to legalize, strictly regulate and restrict access to cannabis for recreational purposes.
Canada
2 May 2018
3
Ad Standards Publishes Guidelines For Consumer Advertising Of Health Products
In January 2018, Advertising Standards Canada ("Ad Standards") published an updated Guidelines for Consumer Advertising of Health Products.
Canada
2 Mar 2018
4
Understanding IP Across Multiple Jurisdictions
For businesses which operate - or plan to operate - on an international basis, it remains essential to consider branding strategy globally. However, that requires intellectual property know-how on an international level.
UK
2 Mar 2018
5
Introduction To Advertising Law
Welcome to the Gowling WLG ad law team podcast.
UK
30 Nov 2017
6
New Guidance On Social Media Disclosures – FTC Updates Endorsement Guide FAQs
Will that serum make my skin glow, too? Is [influencer] being paid to post that? Is that a genuine customer review?
Canada
10 Nov 2017
7
Completing Brand And Design Clearance
The phrase brand and design clearance captures a whole array of things, but fundamentally refers to the checks that a company runs during the stage at which it is creating or establishing its brand and/or designs.
UK
11 Oct 2017
8
How To Legally Target Age-Restricted Advertising Online
The UK's children are spending more time online than they are watching television, according to an Ofcom report from late last year.
UK
9 Oct 2017
9
Grey Market Goods In The EU, Russia & The Middle East: Enforcement Options For Rights Holders
Gowling WLG's Global Unauthorised Goods & Brand Enforcement Task Force have launched an autumn webinar series that examines a number of key topics - all with a focus on helping you better protect your brand.
Worldwide
4 Oct 2017
10
Update On Restricting Food And Beverage Marketing To Children
To address rising obesity rates in Canadian children, the Government of Canada intends to restrict children's exposure to food and beverage advertising. This will be accomplished through a combination of...
Canada
20 Sep 2017
11
Healthy Menu Choices Act, Practice Points
As we previously reported, the Healthy Menu Choices Act, 2015 came into force on January 1, 2017.
Canada
25 Apr 2017
12
Impending Food Advertising Changes: Health Canada Reviews Marketing To Children
A radical shift in the way food is permitted to be marketed to children is currently in the works in Canada.
Canada
24 Apr 2017
13
CASL Three-Year Transition Period Ends On July 1, 2017
Canada's Anti-Spam Legislation (CASL) establishes a highly restrictive regime for the sending of marketing and promotional emails and texts (commercial electronic messages or CEMs).
Canada
12 Apr 2017
14
How Influencer Marketing Can Put Your Brand At Risk
Influencer marketing has exploded. Brands want to tap in to the social reach of individuals and the strong relationships they have with their audience...
UK
23 Mar 2017
16
That Settles It! Québec's New Signage Laws To Come Into Force On Nov. 24, 2016
Yesterday, Nov. 9, 2016, the Québec government published the highly anticipated final version of the legislative amendments to the Regulation respecting the language of commerce and business.
Canada
16 Nov 2016
17
Guide To Doing Business In Canada: CASL
Canada's Anti-Spam Legislation,or CASL for short, came into force on July 1, 2014. It is one of the most prescriptive and punitive anti-spam laws anywhere in the world.
Canada
16 Nov 2016
18
Guide To Doing Business In Canada: Advertising & Marketing
With a well-educated population, a vibrant media industry, and relatively clear regulations related to advertising and promotions, Canadians produce some of the best advertising creative in the world.
Canada
14 Nov 2016
19
Businesses, Take Note! Québec's New French Signage Laws To Come Into Force On Nov. 24, 2016
The Québec government announced yesterday, Nov. 3, that the legislative amendments to the Regulation respecting the language of commerce and business, which are aimed at ensuring the visibility of the French language...
Canada
11 Nov 2016
20
Health Canada Proposes Restrictions On Advertising Food To Children
On Oct. 24, 2016, Minister of Health Jane Philpott announced that Health Canada will be implementing restrictions on advertising and marketing aimed at children.
Canada
10 Nov 2016
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