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Searching Content indexed under Advertising, Marketing & Branding by Gowling WLG ordered by Published Date Descending.
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1
How Will Businesses Benefit From 5G?
The world is developing at an exponential pace. Technology like autonomous vehicles (AVs), virtual reality and the Internet of Things have the potential to alter how we interact ...
Canada
26 Nov 2018
2
The Two Towers: Land Transactions And Concessions - Public Procurement
The two towers on either side of the Hammersmith Flyover as the A4 enters west London are not the stuff of the shire and the imagination of JRR Tolkien.
UK
14 Nov 2018
3
Using Blockchain In Advertising
As technology continues to evolve and develop it brings the opportunity for businesses to build on current and future processes to benefit both them and their customers.
Canada
13 Nov 2018
4
A Multigenerational World - Design To Meet The Challenge
Ground-breaking innovation means more than a clever idea; it means an idea that will make consumers happy. Good design is profitable - if you make things that work better and appeal to more people, they will pay for it.
UK
30 Oct 2018
5
New Advertising Rules In Québec: Where Do We Stand?
On August 1, numerous provisions of An Act mainly to modernize rules relating to consumer credit and to regulate debt settlement service contracts, high-cost credit contracts and loyalty programs...
Canada
29 Oct 2018
6
Back To Basics: Legal Requirements For The E-Commerce Market
The barriers to entry to the world of retail have reduced significantly with the rise of e-commerce.
UK
18 Oct 2018
7
High Risk Alert: The Promotion Of Cannabis On Social Media
Social media is a critical component of most companies' marketing strategies, but it is also one of the most difficult marketing tools to square with the new federal cannabis regulatory regime.
Canada
17 Oct 2018
8
High Time For Clarification On Cannabis Advertising In Canada
Cannabis is currently regulated as a "controlled substance" and "narcotic" (pre-October 17, 2018). The Narcotic Control Regulations prohibit the advertisement of narcotics to the public.
Canada
17 Oct 2018
9
5 Ways The Internet Has Changed Business
This month sees Google celebrate its 20th birthday.
Canada
3 Oct 2018
10
Influence And Responsibility: New Canadian Influencer Marketing Guidelines Emerge
Most importantly, they can prevent the use of deceptive marketing practices — such as the dissemination of misleading representations — that might subject both influencers and brands to significant legal liability.
Canada
27 Jul 2018
11
Cannabis Advertising In Canada: What We Know Right Now
In December 2015, the Government of Canada announced that it would introduce legislation to legalize, strictly regulate and restrict access to cannabis for recreational purposes.
Canada
2 May 2018
12
Ad Standards Publishes Guidelines For Consumer Advertising Of Health Products
In January 2018, Advertising Standards Canada ("Ad Standards") published an updated Guidelines for Consumer Advertising of Health Products.
Canada
2 Mar 2018
13
Understanding IP Across Multiple Jurisdictions
For businesses which operate - or plan to operate - on an international basis, it remains essential to consider branding strategy globally. However, that requires intellectual property know-how on an international level.
UK
2 Mar 2018
14
Introduction To Advertising Law
Welcome to the Gowling WLG ad law team podcast.
UK
30 Nov 2017
15
New Guidance On Social Media Disclosures – FTC Updates Endorsement Guide FAQs
Will that serum make my skin glow, too? Is [influencer] being paid to post that? Is that a genuine customer review?
Canada
10 Nov 2017
16
Completing Brand And Design Clearance
The phrase brand and design clearance captures a whole array of things, but fundamentally refers to the checks that a company runs during the stage at which it is creating or establishing its brand and/or designs.
UK
11 Oct 2017
17
How To Legally Target Age-Restricted Advertising Online
The UK's children are spending more time online than they are watching television, according to an Ofcom report from late last year.
UK
9 Oct 2017
18
Grey Market Goods In The EU, Russia & The Middle East: Enforcement Options For Rights Holders
Gowling WLG's Global Unauthorised Goods & Brand Enforcement Task Force have launched an autumn webinar series that examines a number of key topics - all with a focus on helping you better protect your brand.
Worldwide
4 Oct 2017
19
Update On Restricting Food And Beverage Marketing To Children
To address rising obesity rates in Canadian children, the Government of Canada intends to restrict children's exposure to food and beverage advertising. This will be accomplished through a combination of...
Canada
20 Sep 2017
20
Healthy Menu Choices Act, Practice Points
As we previously reported, the Healthy Menu Choices Act, 2015 came into force on January 1, 2017.
Canada
25 Apr 2017
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