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Searching Content indexed under Advertising, Marketing & Branding by Nishith Desai Associates ordered by Published Date Descending.
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Comparative Advertisements vs. Product Disparagement: Walking The Thin Line
With fast-paced competition, every brand wants to be in the evoked set of consumer's brand and hence, Companies often resort to comparative advertising in order to grab consumer attention.
India
27 Feb 2019
2
Taxing Advertising And Marketing Spends
Advertising, marketing and promotion (AMP) expenses incurred by an Indian entity may cause benefit to an overseas related party or an associated enterprise (AE).
India
6 Jul 2018
3
Contrary Rulings On Whether Payments Under Distribution Agreements Are Taxable As Royalty
Fees paid under distribution agreements may be categorized and taxed as royalty payments if it involves incidental use of intellectual property.
India
5 Jun 2018
4
Google Receives Adverse Ruling In AdWords Case: Payments For Online Ad Space Held To Be Royalty
Advertisement fees paid by Google India to Google Ireland for purchase of ad space on Google's AdWords Program are chargeable to tax in India as royalty income, and taxes should accordingly be withheld.
India
10 Nov 2017
5
A Better Approach Based On The Latest Research (Jan 19, 2016) (Video Content)
A Better Approach Based on the Latest Research (Jan 19, 2016).
India
4 Feb 2016
6
Media & Entertainment Alerts - September 05, 2014
The Ministry of Information and Broadcasting has released an advisory with respect to carrying of advertisements, which are in violation of the ASCI Code on all TV channels.
India
15 Sep 2014
7
Media & Entertainment Alerts - July 16, 2014
Since the new government in India has taken office, there have been numerous important policy related directives issued by the Ministry of Information and Broadcasting.
India
23 Jul 2014
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