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Searching Content indexed under Advertising, Marketing & Branding by Fox Rothschild LLP ordered by Published Date Descending.
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1
FTC Secures Refunds For Indoor Tanning System Consumers
According to the FTC, indoor tanning systems qualify as "devices" under the FTC Act.
United States
8 Feb 2017
2
When Sale Prices Never End, The Litigation Also Never Ends
Several large retailers likely thought that they were finally clear of legal problems relating to advertising sale prices for products that were not truly on sale.
United States
6 Feb 2017
3
Lifeproof: What's In A Word?
In this case, Seal Shield and Otter Products both claim rights to the same term—LIFEPROOF.
United States
30 Jan 2017
4
But Officer, My App Said I Was OK To Drive … FTC Hammers Allegedly Deceptive Advertising Of Breathalyzer App
The FTC recently cracked down on Breathometer, Inc., the maker of an app-supported smartphone breathalyzer, for false and deceptive advertising.
United States
26 Jan 2017
5
FTC's Order on "All Natural" Advertising
Earlier this month, the Federal Trade Commission ("FTC") issued a decision against California Naturel, Inc. related to its advertising of "all natural" sunscreen on both its website and the product packaging itself.
United States
29 Dec 2016
6
The First Amendment And Trademark Licensing At Public Universities: NORML Rules Apply
Next week (12/14/2016), in a marble tiled courtroom in frosty St. Paul, Minnesota, a panel of judges of the Eighth Circuit Court of Appeals will wrestle with a question that is both as new as the campaign to legalize marijuana and as old as the First Amendment: ..
United States
10 Dec 2016
7
Ripe For Deception No More: FTC Signals Intent To Crack Down On Efficacy Claims For OTC Homeopathic Products
The FTC's new guidance helps define clear rules and puts marketers on notice of the pitfalls of marketing homeopathic products.
United States
22 Nov 2016
8
Marijuana Will Soon Be Legal In Half Of The United States But Not Trademarkland
This week eight of the nine states voting on the issue said yes to cannabis decriminalization but the USPTO continues to say no.
United States
14 Nov 2016
9
Rudin Seeks To Silence Angels
Lincoln Bandlow was featured in the Broadway Journal article, "Rudin Seeks To Silence Angels."
United States
11 Nov 2016
10
Arsenal v. Arsenal: UK Football Club Challenges Cider House's Name
James M. Singer was featured in the Pittsburgh Business Times article, "Arsenal v. Arsenal: UK Football Club Challenges Cider House's Name."
United States
8 Nov 2016
11
The U.S. Olympic Committee's Unique Ability To Enforce Its Trademarks
The U.S. Olympic Committee, like many other major sports organizations, does not shy away from enforcing its trademarks.
United States
7 Nov 2016
12
The Murky Waters Of Advertising Products As "Made In The USA"
Companies that advertise their products as "Made in the USA" should be aware of the Federal Trade Commission's ("FTC") stance regarding such advertisements.
United States
13 Oct 2016
13
Will The Redskins Lose Their Trademarked Name?
And central to the debate is the First Amendment's guarantee of the right to free speech.
United States
13 Oct 2016
14
Beware Deceptive Advertising Context, Not Just Content
You've done your due diligence and you are sure that the content of your advertisement is accurate and fully substantiated with reliable data.
United States
13 Oct 2016
15
Is A Sale Always A Sale?
It says "sale," but is it a bargain? According to a number of class action lawsuits filed in recent years, the answer is no.
United States
13 Oct 2016
16
Back That Ad Up
The FTC has long required that if an advertiser makes a specific, verifiable claim, the advertiser needs to have adequate substantiation for the claim before it is made.
United States
12 Oct 2016
17
What Happens When A Company Makes Unsubstantiated Claims?
One likely result is that companies will get sued by its competitors. Such a lawsuit will cost money to defend, cause a distraction to the company, and has the potential to embarrass the company with consumers.
United States
12 Oct 2016
18
Step Carefully To Avoid Fraud In Trademark Land
It makes complete sense that a brand owner shouldn't be able to lie to the Trademark Office when it tried to register its brand name as a trademark.
United States
11 Oct 2016
19
Is This Food "Healthy" — The Answer May Change Soon.
The Food and Drug Administration recently invited public comment on an updated definition of what constitutes a "healthy" food.
United States
11 Oct 2016
20
Defending A "Fictitious Pricing" Class Action
Have you ever purchased an item on sale? If so, you could be the next named plaintiff in a class action worth tens of millions of dollars
United States
12 Aug 2016
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