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Searching Content indexed under Advertising, Marketing & Branding by Khurana and Khurana ordered by Published Date Descending.
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Title
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Date
1
Electoral Laws & Digital Media
Media, being considered as the fourth pillar of democracy is one of the most important weapons being used especially during elections.
India
9 May 2019
2
Fate Of PM Narendra Modi
Directed by Omung Kumar, this upcoming Indian biographical movie ‘PM Narendra Modi : Story of a Billion People' which has been produced by various Producers namely, Suresh Oberoi, Sandip Ssingh, Anand Pandit, Archana Manish ...
India
2 May 2019
3
Horlicks Ltd. v. Heinz India: Delhi High Court Held That Comparative Advertising By Use Of Competitor's Mark Allowed
He also contended that the impugned advertisement has wrongly shown the comparison between the products and has misguided the customers.
India
16 Apr 2019
4
What Is Brand Value And How Can One Enhance It?
Brand Value is an enormously important subject matter amongst businesses, marketers, entrepreneurs and companies at large.
India
17 Jan 2019
5
Character Merchandising
In India The Copyright Act 1957 seems to be the lone warrior supporting the copyright owners.
India
2 Jan 2019
6
Miss Kajal Agarwal vs. The Managing Director, M/s V.V.D. & Sons Pvt. Ltd.
The Appellant is a well-known South Indian actress.
India
8 Oct 2018
7
An Insight Into The Jurisdiction Of ASCI
In the recent years, India, as one of the fastest growing marketplaces, has witnessed tremendous competition in the field of Advertising industry.
India
1 May 2018
8
Tobacco Packaging Laws: An Effectual Or An Ineffectual Effort?
There have been growing concerns associated with the ill effects of smoking. The Government has been trying to focus on the public heath measure side-lining the trademark related rights ...
India
13 Mar 2018
9
The Exclusivity Of Brand Taglines
Brand taglines are catch phrases which serve to draw a connection for consumers with the business' products and services, and the concerned brand in general.
India
31 Jul 2017
10
Comparative Advertisement: A Perspective
Advertising is indeed a crucial step in determining future of any product. It is the most successful and proven way to attract the attention of the potential consumers in the market.
India
23 Feb 2017
11
Brand Valuation – Approaches And Methods
Brands today are not restricted to marketing or profits made by a company, but are a part of our everyday life.
India
19 Dec 2016
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