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Searching Content indexed under Advertising, Marketing & Branding by Marque Lawyers ordered by Published Date Descending.
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1
How the ACCC Digital Platforms Inquiry affects your business
The inquiry has provided a platform for the ACCC to seek law reforms that would impact businesses across the board.
Australia
6 Sep 2019
2
Nailed! Marque Lawyers semi-regular wrap up of who has been sprung by the ACCC and how much it cost
This article includes summaries of recent cases involving the ACCC, cartel conduct, competition and environmental claims.
Australia
29 Aug 2019
3
Adlands #ditchthepitch has a competition law glitch
Recently there has been a move for agencies to join together to 'ditch the pitch', which could be seen as cartel conduct.
Australia
12 Jul 2019
4
How to do ethical fashion - What to include in your manufacturing contract
Include a list of ethical requirements in your contract and ensure that your manufacturers sign it to make it binding.
Australia
15 Apr 2019
5
Meriton gets off lightly with $3M fine for fiddling with TripAdvisor reviews
Meriton has been hit with a $3M penalty for false representations based on conduct with its TripAdvisor reviews.
Australia
10 Aug 2018
6
Advertising update: How to mislead consumers with graphs and statistics!
Comparative ads are often backed with statistics and graphs, so audiences trust them - but they can also easily mislead.
Australia
2 Feb 2018
7
The misuse of market power effects test: ignore it at your peril
Businesses with a strong market position should be aware that some behaviour that was legal before will soon be illegal.
Australia
3 Sep 2017
8
Harry Potter and the curse of bait advertising
It's against the law to advertise goods or services at a particular price unless you have reasonable supplies available.
Australia
19 Aug 2016
9
The best things in life are free. That is, until the ACCC says they're actually worth $2.75 million. In fines.
If you offer something for free, disclose any conditions, so customers are aware from the outset what they are in for.
Australia
1 Aug 2016
10
What you need to know about advertising and the Olympics
You should not infer Olympic endorsement or use the Olympic brand in advertising unless you have the AOC's permission.
Australia
1 Aug 2016
12
Did you just score an "F" in ethical fashion?
A number of reports have recently been published examining fashion's commitment to an ethical supply chain.
Australia
9 May 2016
13
So your business Twitter feed got hacked
You should have a crisis plan if you have a big social media presence and your corporate social media account is hacked.
Australia
21 Mar 2016
14
Virgin Australia tweet slays Kanye: When social media goes wrong (or really really right)
This was certainly the tweet to end all tweets; shame it only had 60 seconds of air time, but social media can be risky.
Australia
22 Feb 2016
15
Who'd have thought food origin labelling could be so cool?
The government would like more information on products made in Australia, so has proposed a new system to make it happen
Australia
12 Feb 2016
16
Is. Was. Always. Hacked. How not to lose your pants like DJs and K-Mart did
Australia's Privacy Commissioner says there's been a huge jump in reported data breach notifications in the past year.
Australia
26 Oct 2015
17
Ban the Birkin? How ethical is your supply chain?
Jane Birkin has asked Hermès to 'debaptise' the Birkin bag and stop using her name until they treat their crocs better.
Australia
5 Aug 2015
18
When matching dresses are illegal – paid to post? Disclosing commercial relationships on social media
Online reviews (including promotions by bloggers on social media) should be transparent about commercial relationships.
Australia
1 May 2015
19
Update: ASIC issues stop order on pre-prospectus advertisements by Bitcoin company.
ASIC's steps are a reminder that these pre-prospectus advertising restrictions apply across all communication platforms.
Australia
11 Mar 2015
20
Political advertising: lessons from the G20 summit
Political advertising raises some interesting issues to keep in mind for activists, publishers and activists' targets.
Australia
24 Nov 2014
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