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Searching Content indexed under Advertising, Marketing & Branding by Cooper Grace Ward ordered by Published Date Descending.
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1
Privacy Awareness Week: Day 2 – Direct Marketing
This article discusses how your business can hold personal information and use it for the purpose of direct marketing.
Australia
20 May 2016
2
Mortgagee fails to take reasonable care to obtain market value
The mortgagee's advertising did not adequately refer to the water rights relating to the property and their tradability.
Australia
28 Aug 2014
3
Fine print in ad not good enough, says High Court of Australia
The High Court of Australia has provided important guidance for companies advertising their services to the public.
Australia
3 Jan 2014
4
Google updates its AdWords Trademark Policy
This amendment brings Australia in line with how the AdWords trade mark policy is applied in other parts of the world.
Australia
5 Jun 2013
5
Caution needed with price reduction advertising
These recent Federal Court decisions illustrate misleading and deceptive conduct when advertising price reductions.
Australia
10 Mar 2013
6
Federal Court orders $2 million fine and corrective advertising for misleading and deceptive conduct
Advertisements referring to the price of a product or service need to display all of the costs a customer will incur.
Australia
27 Jun 2012
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