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Searching Content indexed under Advertising, Marketing & Branding by Swaab ordered by Published Date Descending.
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Title
Country
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Date
1
Brands as a legal asset
Once you have identified, valued and protected your brands, you would be in a position to exploit the potential in them.
Australia
25 Nov 2017
2
The strategic marketing of innovation
Innovation should be key in your business strategy, but it has commercial value only when it satisfies market needs.
Australia
22 Nov 2016
3
Adwords: Paragons or Parasites?
The use of AdWords generally does not constitute trade mark infringement because it does not represent trade mark use.
Australia
20 Sep 2016
4
A global meeting of the brands
It is necessary in an online world to consider and implement a strategic approach to develop and protect your brand.
Australia
1 Jul 2016
5
New NSW property laws for a New Year! Real estate agents who underquote are the target
Underquoting is an unflavoured practice to attract interest in a property, similar to "bait and switch" advertising.
Australia
24 Feb 2016
6
Are your brands at risk?
It is important for companies to recognise that their brands represent valuable assets and care for them accordingly.
Australia
29 Sep 2015
7
Can I write an article about my business competitor?
If you run a business and publish industry articles, there is a fine line between general comment and commercial conduct.
Australia
26 Jun 2015
8
New compliance requirements for marketing directed primarily at children
Any business that is promoting goods or services that appeal or may appeal to children must comply with these changes.
Australia
17 Apr 2014
9
Cellarmaster Wines must swallow a $110,000 penalty from ACMA
The case is a reminder that every business must take sufficient care in managing its responsibilities under the Spam Act.
Australia
27 Jun 2013
10
Quick tip for protecting your brand - domain names
Online shopping is now mainstream and businesses must maximise their online presence in order to compete effectively.
Australia
15 Apr 2013
11
Business owners - take care when buying sponsored links
Google merely passed on information provided from the advertiser so was not engaging in misleading or deceptive conduct.
Australia
20 Mar 2013
12
Down, down, prices are down ... or are they?
Retailers must not mislead customers about the amount of money they are saving during advertised sale periods.
Australia
23 Feb 2013
13
Ad Regulator Determines That Social Media Campaigns Must Comply With Ad Requirements
The Advertising Standards Bureau found the VB Facebook pages were advertisements and subject to the AANA Code of Ethics.
Australia
21 Nov 2012
14
Crowd Funding - The New Source Of Finance
ASIC highlights some risks for operators of crowd funding websites and people participating in crowd funding projects.
Australia
16 Sep 2012
15
ACMA agrees to register the Telecommunications Consumer Protection Code
ACMA believes that the registration of the TCP Code will benefit both the industry participants and consumers alike.
Australia
20 Aug 2012
16
Google Adwords on trial: ACCC establishes misleading or deceptive conduct
Businesses should also be aware of their liability if using competitors' names in their ads in Google's AdWords program.
Australia
20 May 2012
17
Online behavioural advertising code released – How do you want your cookies crumbled?
In brief: Industry coalition releases voluntary Guideline - Web users to have ability to opt out of OBA In late March 2011, an Australian advertising industry coalition released its Australian Best Practice Guideline for Online Behavioural Advertising (OBA, also known as Interest Based Advertising).
Australia
21 Apr 2011
18
Swaab Tech Alert - Crackdown On SMS Marketing
Does your business send SMS messages to clients? Do you know the laws around sending SMS marketing, and is your business compliant?
Australia
27 May 2009
19
Don’t Get Caught With Your Hand In The Cookie Jar
Marketers and executives alike are quickly realising that visitors to websites are like customers entering a physical store, each bringing with them a host of personal opinions, likes, dislikes, needs and wants.
Australia
25 May 2009
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