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Searching Content indexed under Advertising, Marketing & Branding by Foley & Lardner ordered by Published Date Descending.
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1
Insurers Must Pay Cost Of Defending Case Stemming From Use Of Famous Marathoner's Name
Vibram – seller of the "FiveFinger" shoes – took an intellectual property insurance coverage dispute to the highest court of Massachusetts, and won.
United States
4 Oct 2018
2
False Food Advertising Claims Require Plausibility, Not Possibility
Earlier this year, in "Is the "Food Court Closing," we reported indications of a change in the leanings of federal courts in California when viewing class action false advertising allegations regarding food ...
United States
13 Sep 2018
3
GDPR User Consent? May Not In EU's $22 BILLION Targeted Ad Website Market!
Reuters.com reported "Some major websites continue to deliver targeted advertisements to users in Europe who have not given consent for their personal information to be used...
European Union
12 Jul 2018
4
Is The "Food Court" Closing?
For years the United States District Court for the Northern District of California has been known as the "Food Court."
United States
22 Mar 2018
5
The Ninth Circuit's Decision In In Re Hyundai Underscores The Challenges Of Certifying Nationwide Classes
Last week, a split Ninth Circuit panel in In re Hyundai and Kia Fuel Economy Litigation vacated the certification of a nationwide class ...
United States
2 Feb 2018
6
Presentation And Portability Of Investment Adviser Performance
An investment adviser's investment track record is an important resource when raising capital from prospective investors. However, investment advisers, particularly registered investment advisers ...
United States
22 Nov 2017
7
#FTCcrackdown: What Brands Need To Know About Using Influencers To Advertise Their Products
These rules do not just apply to the influencers but the marketers as well.
United States
21 Aug 2017
8
When Silence Is Unambiguous...Has The Seventh Circuit Created Ambiguity Over Review Of Arbitrators' Decisions?
The Seventh Circuit decided last month that an arbitrator exceeded his authority by looking to the parties' past dealings to resolve an ambiguity created by the silence in their agreement.
United States
27 Oct 2016
9
False Advertising Liability For Affiliate Marketing
Affiliate marketers should be aware of a recent expansion in false advertising liability in the courts premised on negative reviews, rankings, and product comparisons.
United States
28 Sep 2016
10
Seventh Circuit Cuts Through First Amendment Forum Jargon And Issues Robust Defense Of Free Expression
Like many cities across the country, Fort Wayne, Indiana raises money through advertisements that it sells on the inside and outside of the buses it operates.
United States
7 Jul 2016
11
Gender-Based Sales Promotions: Good Business Or Unlawful Discrimination?
The majority of states that have reached the question have found "Ladies' Nights" or similar types of promotional activities unlawful.
United States
12 Apr 2016
12
Online Targeted Advertisements Are Not Sufficient To Establish Personal Jurisdiction In Wisconsin
Almost every business today has a website, which can be accessed by anyone in the world with an Internet connection.
United States
2 Feb 2016
13
A Response To The CFPB'S Recent Compliance Bulletin On MSAs
On October 8, 2015, the Consumer Financial Protection Bureau (CFPB or Bureau) issued a Compliance Bulletin on RESPA Compliance and Marketing Services Agreements ("MSAs")("Compliance Bulletin").
United States
20 Oct 2015
14
D&O Policies: A Possibility For TCPA Coverage?
Business is booming for plaintiffs' attorneys wielding the Telephone Consumer Protection Act (TCPA). The TCPA restricts unsolicited telemarketing by fax, voice calls and text messages.
United States
10 Sep 2015
15
Strip Club Beats TCPA Case With Human Intervention
The Sapphire Gentlemen's Club in Las Vegas sends promotional text messages to its customers. Doing so involved multiple steps. First, a Club employee inputs telephone numbers into a mobile marketing website.
United States
24 Aug 2015
16
FCC Approves New TCPA Rules
Today, the FCC ruled on 21 long-standing petitions and letters seeking clarifications of the Telephone Consumer Protection Act.
United States
19 Jun 2015
17
FCC Chairman Proposes New TCPA Rules
The FCC is ready to rule on long-standing petitions seeking clarifications of the Telephone Consumer Protection Act and related FCC regulations.
United States
1 Jun 2015
18
Coming To America Part I: Legal & Cultural Challenges For Emerging Companies
As of late, many emerging companies have decided to enter the US market. While international expansion is an important business milestone, there are multiple legal and cultural considerations companies must reflect on.
United States
14 May 2015
19
Legal Issues In Cause-Related Marketing
Cause-related marketing is frequently used by businesses to bolster sales, improve brand reputation, and improve public relations.
United States
16 Apr 2015
20
Devastating TCPA Fine Levied Against Small Roofing Company
David Randall Associates, Inc. has provided commercial roofing services in eastern Pennsylvania, New Jersey, and mid-state Delaware for the past 25 years.
United States
7 Apr 2015
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