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Searching Content indexed under Advertising, Marketing & Branding by McCarthy Tétrault LLP ordered by Published Date Descending.
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1
Election 2019: Is Your Issue At Issue? What You Need To Know About Third Party Advertising
Environmental charities will try to make the global climate emergency an election issue during this fall's federal campaign. Doing so, however, could require
Canada
29 Aug 2019
2
Election 2019: What Canada Is – And Isn't – Doing To Prevent Foreign Interference
#TrudeauMustGo, or so the hashtag said, as it trended on Twitter some weeks ago. Was this a surge in public discontent? A poor omen for the Prime Minister?
Canada
16 Aug 2019
3
Election 2019: What You Need To Know Before You Donate Or Advertise
The 2019 federal election is scheduled to take place on October 21, 2019.
Canada
6 Aug 2019
4
Canada's Election Advertising Rules Have Changed — Here's What You Need To Know
On October 21, 2019, Canadians will go to the polls to elect the 43rd Parliament. The federal election campaign is all but officially underway.
Canada
22 Jul 2019
5
Douez v Facebook Gives Existing Class Actions Green Light To Grow Under New Opt-Out Rules
Douez was brought in 2012, alleging that Facebook violated British Columbians' privacy rights by using their names and images in an online advertising program without their knowledge or consent.
Canada
15 Jul 2019
6
Deceptive Marketing In The Spotlight: Ticketmaster To Pay Competition Bureau Penalty Of $4.5 Million
In our recent article on Trends and Developments to Watch for in 2019, we highlighted the Competition Bureau's (the "Bureau") focus on high-impact, consumer-focused digital economy investigations, including specifically...
Canada
8 Jul 2019
7
Influencer Marketing: Understanding Disclosure Best Practices
From the Instagram model advertising gifted products to the geek blogger paid to review video games, influencer advertising is now everywhere.
Canada
14 Nov 2018
8
Targeting The "Middle-Man": Intermediaries Face $250,000 In Penalties For Aiding "Malvertising" Under CASL
CASL compliance has turned to a new group of actors: the service and infrastructure providers that spammers and fraudsters utilize to perpetrate CASL offences.
Canada
6 Aug 2018
9
Douez V. Facebook, Inc.: Supreme Court Of Canada Decision Creates New Uncertainty About Enforceability Of Forum Selection Clauses In Consumer Contracts
In a recent decision that could affect consumer class actions in Canada, the Supreme Court of Canada ruled in Douez v. Facebook, Inc.
Canada
7 Jul 2017
10
In New CASL Case, CRTC Sends $15,000 Message
The biggest changes to CASL since CASL are on the horizon but the Canadian Radio-Television and Telecommunications Commission ("CRTC") just showed us that it still cares about the little things.
Canada
27 Mar 2017
11
Misguided Policy: CASL's Private Right Of Action For Competition Act Reviewable Conduct
While much has been written about the impending CASL private rights of action, less has been said about the new private right of action CASL will tack on to the Competition Act for misrepresentations in electronic messages.
Canada
20 Mar 2017
12
Retailers, It's Time To Get Your French Touch
Pursuant to these amendments, a trade mark displayed outside a building only in a language other than French will now request a sufficient presence of French.
Canada
16 Nov 2016
13
Seven Practical Lessons From CRTC's First CASL Enforcement Decision
Although CASL has been in force since July 1, 2014, the CRTC has conducted its investigations and levied its penalties in a generally non-public manner.
Canada
7 Nov 2016
14
CASL's Private Right Of Action
Canada has the most onerous anti-spam/anti-malware law (CASL) in the world. In less than a year, July 1, 2017, it is going to become even worse.
Canada
1 Sep 2016
15
Proving Consent Under CASL: CRTC Issues Enforcement Advisory Notice
The Canadian Radio-television and Telecommunications Commission has issued an Enforcement Advisory notice directed to businesses and individuals that send commercial electronic messages...
Canada
15 Aug 2016
16
The LinkedIn Lawyers: The Impact Of Article 145 Of The Code Of Professional Conduct Of Lawyers On Social Media Use
Unknowingly, many Quebec lawyers may be in breach of ethical obligations regarding Social Media use.
Canada
22 Jul 2016
17
Use Of Trademarks As Keywords Not Infringement, Australia Court Holds
The purchase of a competitor's trade-mark as an online advertising keyword is not an infringement, according to a recent Federal Court of Australia decision.
Canada
16 May 2016
18
Modifications To The Regulation Respecting The Language Of Commerce And Business Of The Charter Of The French Language
The Acting Minister of Culture and Communications, responsible for the Protection and Promotion of the French Language, Ms. Hélčne David, presented yesterday the proposed modifications to the Regulation respecting the language of commerce and business of the Charter of the French language.
Canada
9 May 2016
19
Canadian Competition And Foreign Investment Law: The 2015 Year In Review
The Competition Bureau's stated aim is to prioritize the investigations and enforcement actions that will have the greatest impact on the Canadian economy and consumers.
Canada
28 Apr 2016
20
"Do Not Call" Means Do Not Call: CRTC Enters Into MOU With FTC On Spam And Unsolicited Telecommunications
On March 24, 2016, the Canadian Radio-television and Telecommunications Commission ("CRTC") signed a memorandum of understanding ("MOU") with the United States Federal Trade Commission.
Canada
8 Apr 2016
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