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Searching Content indexed under Advertising, Marketing & Branding by Smart & Biggar ordered by Published Date Descending.
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#InfluencerMarketing: What Advertisers Need To Know About Disclosure
The past decade has seen incredible growth in social media as a primary means by which information and entertainment is consumed.
Canada
9 Apr 2019
2
Anti-Dilution Remedy Is Not Limited To Registered Trademarks: The Bunny Keeps Going… And Going… And Going
Section 22 of the Canadian Trademarks Act, depreciation of a registered trademark's goodwill, is a potentially powerful yet generally under-utilized weapon for dealing with damaging comparative
Canada
16 Nov 2018
3
Health Canada Publishes Guidance Documents That Address Reporting Of Adverse Reactions
Health Canada recently published two guidance documents, effective May 23, 2018, that address the reporting of adverse reactions to marketed health products (excluding blood and blood components and cells, tissues and organs).
Canada
3 Jul 2018
4
Danger In The Korean Peninsula: Ambush Marketing And The Olympic Games
For a few weeks every two years, the Summer and Winter Olympic Games offer brand owners and advertisers the opportunity to reach billions of people in hundreds of countries.
Canada
7 Feb 2018
5
Quebec Announces Coming Into Force Of Amendments To Regulations Regarding Public Display Of Non-French Trademarks
The Quebec Minister of Culture and Communications has announced that proposed amendments to the regulations under the Charter of the French Language will come into force on November 24, 2016.
Canada
17 Nov 2016
6
Playing by the Rules – Ambush Marketing and the Olympic Games
The Olympic Games represent one of the biggest opportunities for a company to increase exposure of its brands to consumers on a global scale over a concentrated period of time.
Canada
6 Jul 2016
7
Customers Of Wireless Communications Provider Telus To Receive Rebates As Part Of Competition Bureau Agreement
On December 30th, 2015, the Canadian Competition Bureau, which is responsible for administration and enforcement of the Competition Act, announced that Telus Communications Inc., one of Canada's "Big Three" wireless carriers, had entered into a consent agreement with the Competition Bureau for alleged misleading advertising in relation to "premium text messaging services".
Canada
11 Feb 2016
8
Three Reasons For Non-Canadian Companies To Register .ca Domain Names Now
With over 2.3 million .ca domain registrations, .ca is the world's eighth-fastest growing domain extension (CIRA). The .ca domain represents an important tool for companies operating in the Canadian marketplace.
Canada
30 Nov 2015
9
When Are "gluten-free" Claims Allowed In Canada?
In recent years, there has been a sudden increase in the popularity of a "gluten-free" diet. Since then, the trend has grown steadily and food products are increasingly being advertised and labelled as "gluten-free".
Canada
29 Oct 2015
10
Canadian Court Finds That Keyword Advertising Does Not Constitute Passing Off
The recent decision of the Supreme Court of British Columbia in Vancouver Community College v Vancouver Career College (Burnaby) Inc, 2015 BCSC 1470, addresses an interesting trademark issue in the context of online advertising.
Canada
26 Aug 2015
11
The Competition Bureau Takes Action Pursuant To Canada's Anti-Spam Legislation Amendments To The Competition Act
The Competition Bureau filed a Notice of Application with the Competition Tribunal, alleging deceptive marketing practices by two of Canada's largest rental car companies, Aviscar and Budgetcar, and their related parent companies in March of 2015.
Canada
17 Jul 2015
12
Competition Bureau Introduces The Deceptive Marketing Practices Digest
On June 10, 2015, the Canadian Competition Bureau launched its new Deceptive Marketing Practices Digest on a pilot basis.
Canada
26 Jun 2015
13
Health Canada Releases Draft Good Label And Package Practices Guide For Stakeholder Consultation
Health Canada has recently released a draft Good Label and Package Practices Guide for stakeholder consultation.
Canada
20 Apr 2015
14
Canada’s Anti-Spam Legislation: New Rules For Software Installation
A second significant portion of Canada's Anti-Spam Legislation ("CASL"), which is designed to combat the distribution of malware, is now in effect.
Canada
17 Mar 2015
15
Le gTLD géographique .quebec bientôt disponible au grand public
Le nouveau nom de domaine générique de premier niveau (gTLD) du Québec, .quebec, devrait être disponible au grand public à partir du 18 novembre 2014.
Canada
13 Nov 2014
16
The Myriad Of Options For Addressing Misleading Advertising And Product Labelling In Canada
Advertising claims on labels can be immensely powerful because they take place at the point of sale and can influence a customer’s buying decision.
Canada
2 Sep 2014
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