Search
Searching Content indexed under Advertising, Marketing & Branding by Clayton Utz ordered by Published Date Descending.
Links to Result pages
 
1 2 3  
>>Next
 
Title
Country
Organisation
Author
Date
1
Jumping another hurdle: the Full Federal Court maintains the fine line between using Olympic themes and ambush marketing
A prominent and clearly worded disclaimer in the advertisements could well protect against claims of ambush marketing.
Australia
13 Nov 2017
2
A new frontier for therapeutic goods advertising: consultation paper released
These proposed changes to the Therapeutic Goods Advertising Code are intended to promote four clear objectives.
Australia
29 Sep 2017
3
Managing litigation risk - Part 1: stop disputes arising
Sensible and practical steps should help your business to reduce the risk of disputes from arising in the first place.
Australia
14 May 2017
4
Referrer beware: proceed with caution when contemplating Refer a Friend promotions
Businesses with "refer a friend" marketing campaigns should ensure that the friends actually consent to being contacted.
Australia
14 May 2017
5
Playing by the rules: the law of social media competitions and promotions
Online competitions or promotions could inadvertently expose businesses to financial penalties and reputational damage.
Australia
2 May 2017
6
ACCC warns telcos about misleading broadband advertising
This case was a significant win for the ACCC, which advocates for increased penalties for consumer law contraventions.
Australia
20 Feb 2017
7
Tripped up? Meriton serviced apartments' use of TripAdvisor reviews brings ACCC action
The Meriton proceedings could clear up some legal issues in misleading and deceptive conduct involving online reviews.
Australia
14 Dec 2016
8
ASIC's warning to advisers and issuers: market your IPOs within the bounds of the law
REP 494 stresses the need to ensure that marketing is accurate and consistent with the prospectus, regardless of medium.
Australia
5 Oct 2016
9
New guidelines for online marketing reviews and testimonials
Businesses using online reviews as part of their marketing toolkit, must employ openness, consistency and honesty.
Australia
22 Aug 2016
10
Australian Olympic Committee unable to stop Telstra's ads from "going to Rio"
The Federal Court dismissed the AOC's allegation that Telstra's advertising campaign amounted to ambush marketing.
Australia
14 Aug 2016
11
Trade mark owners hit back: Court orders ISPs to block sites selling counterfeit luxury goods
Rights-holders should explore site-blocking injunctions as a way to stifle the online trade in counterfeit goods.
Australia
27 Jul 2016
12
Food products: new Country of Origin requirements announced
Australian consumer affairs ministers agreed to replace existing mandatory Country-of-Origin food labelling requirements.
Australia
17 Apr 2016
13
Trade promotion lotteries: permits no longer required for Victoria
Permits are no longer required for trade promotion lotteries, but businesses must still comply with mandatory conditions.
Australia
1 Jul 2015
14
Protecting the look and feel of marketing materials from copycat competitors
Consumer protection laws, passing off, copyright or registered designs are all options to scare off a copycat competitor.
Australia
15 Jun 2015
15
Faster than a speeding bullet! Puffery and performance characteristics of advertising in the 21st century
Hyperbole will always be part of advertising, but any substantiating product data must be able to withstand scrutiny.
Australia
5 Nov 2014
16
New legislation will protect indicia and images associated with major sporting events
The Major Sporting Events (Indicia and Images) Protection Bill aims to protect indicia and images in sporting events.
Australia
24 Apr 2014
17
Advertising and the ACL: Fine print couldn't save TPG Internet in the High Court
The "dominant message" of an advertisement is of crucial importance in determining whether it is misleading or deceptive.
Australia
25 Dec 2013
18
Social media trade promotions: be aware of the legal issues
Social media trade promotions must comply with the usual law on trade promotions - and also laws unique to social media.
Australia
29 Sep 2013
19
Broadband speeds under the ACCC's microscope
Consumer protection in the telecommunications sector remains a key target element of the ACCC's priorities in 2013.
Australia
24 Sep 2013
20
Sorry if I'm spamming you, but you do really need to know! - ACMA steps up spam enforcement
Businesses that conduct email marketing should review procedures and systems to ensure they do not breach the Spam Act.
Australia
8 Jun 2013
Links to Result pages
 
1 2 3  
>>Next