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Searching Content indexed under Advertising, Marketing & Branding by Fieldfisher LLP ordered by Published Date Descending.
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1
"Slam Dunk" – NBA Star Exploits Media Deals From Athlete Endorsements
Fledgling athlete signs first endorsement deal with sponsor. Money changes hands (via the athlete's agent of course).
UK
12 Sep 2018
2
Gambling Commission To Impose Tougher Rules To Protect Consumers
New requirements are to be imposed on gambling companies as of 31 October 2018, courtesy of the Gambling Commission.
UK
20 Aug 2018
3
CAP Considers New Rule Against Harmful Gender Stereotyping
The Committees of Advertising Practice ('CAP') have a launched a consultation to consider their proposed new rule that "advertisements must not include gender stereotypes that are likely...
UK
24 May 2018
4
CAP Updates Its Remit To Exclude Ads Appearing Unlawfully In Public Places
An update to the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing ('CAP Code') ...
UK
17 May 2018
5
CAP And ASA To Crack Down On Misleading Delivery Claims And Delivery Charges
The Committee of Advertising Practice (CAP) has published an enforcement notice on advertised delivery restrictions and surcharges, alongside additional guidance on delivery charges.
UK
16 May 2018
6
Advertising Rules And Online Influencers – Is it An Ad?
Today, the Advertising Standards Authority (ASA) has launched a study into people's ability to recognise online ads for what they are – ads.
UK
16 Mar 2018
7
Geo-Blocking To Be Banned In The EU's Digital Single Market – How Will This Impact On Your Brand?
On 27 February 2018, the European Council adopted a new regulation (Regulation (EU) 2018/302), better known as the 'Geo-blocking Regulation', which signifies another step ...
European Union
15 Mar 2018
8
New CAP Guidance On Gambling Advertising
This week the Committee of Advertising Practice (CAP) has published two new guidance documents in further efforts to ensure responsible gambling advertising
UK
26 Feb 2018
9
ASA Introduces New Rules To Advertising Codes Prohibiting Sexual Portrayal Of Under 18s
In a step to further protect children and ensure that they are used in advertising in a socially responsible manner, the ASA has introduced a prohibition ...
UK
9 Jan 2018
10
"Free Trial" Periods Under The Spotlight
Marketers should be aware that the Committee of Advertising Practice ("CAP") has recently published guidance about advertising "free trial" or other promotional subscriptions in the UK.
UK
5 Dec 2017
11
CAP Puts The Brakes On Broadband Speed Claims
Up until now, providers used "up to" speed claims, such as "up to 300mbps", meaning that such speeds had to available to at least 10% of their customers.
UK
27 Nov 2017
12
Gambling Commission - Under 18s Advertising
Rules and guidance on advertising gambling make it clear that such marketing communications must be socially responsible and must not be likely to appeal to...
UK
7 Nov 2017
13
Same Brand, Different Quality: The EU Commission Gives Guidance On Dual Quality Products
In an effort to help national authorities assess and challenge unfair commercial practices, the EU Commission has issued guidelines on 26 September 2017 on the application of consumer and food laws...
UK
3 Nov 2017
14
"Retouched Photo" Disclaimer Becomes Mandatory
You might be aware of the 26 January 2016 law for the modernization of the French healthcare system which states that digitally altered photos of models must include a disclaimer.
France
7 Aug 2017
15
Commission Opens Formal Investigations Into Licensing And Distribution Practices
The investigations concern the licensing and distribution of merchandising products.
European Union
6 Jul 2017
16
CAP Publishes New Media Placement Rules To Further Protect Minors
CAP continues to protect children and young people by issuing new guidance on non-broadcast ad placement of age-restricted products.
UK
27 Apr 2017
17
ASA Rulings Snapshot For Brands
Please see below our snapshot of the recent ASA rulings published 19 April 2017
UK
26 Apr 2017
18
BREXIT: What Are The Five Key Issues For Franchisors To Consider?
Since the United Kingdom voted to leave the European Union ("EU") on 23 June 2016, "Brexit", and what it may or may not mean has dominated the national conversation.
UK
20 Feb 2017
19
New E-Cigarette Advertising Rule
On 1 February 2017, the Committee of Advertising Practice ("CAP"), the body responsible for writing and maintaining the UK advertising codes...
UK
16 Feb 2017
20
Football Player Boot Deals Explained
Here are five tips to understand how football player boot contracts with elite brands like Nike, Adidas, Puma, New Balance and Under Armour work in practice.
UK
29 Nov 2016
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