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Searching Content indexed under Advertising, Marketing & Branding by Fenwick & West LLP ordered by Published Date Descending.
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FTC, Youtube, And Kids' Privacy: Key Takeaways From The Biggest COPPA Settlement In FTC History
On September 4, 2019, the U.S. Federal Trade Commission announced Google and YouTube will pay a record $170 million
United States
26 Sep 2019
2
Google Play Now Requires Disclosure Of Loot Box Odds
Google's latest update to its Google Play policies now requires app developers to disclose the odds of receiving virtual items
United States
18 Jun 2019
3
Computer Generated Models: Intellectual Property And Advertising Risks
When you scroll through Instagram or other social media platforms looking for the latest fashion trends, you may no longer be seeing just the Kardashians all the time,
United States
11 Apr 2019
4
Deregulation Is The New Buzzword In Washington — Except In The Tech Industry
The past year has been a volatile one, from trade wars to the government shutdown to a stock market dive. One constant that U.S. businesses have become accustomed to
United States
23 Jan 2019
5
Ninth Circuit Adopts Expansive Definition of Auto-Dialer In TCPA Case
In a ruling that increases liability for companies that use text messaging for marketing or communicating with customers, the U.S. Court of Appeals for the Ninth Circuit adopted an expansive definition of what constitutes an automatic telephone dialing system—or ATDS—under the Telephone Consumer Protection Act.
United States
3 Oct 2018
6
GoldieBlox Fair Use
Fair use of copyrighted works and trademarks should provide solid footing for innovators engaging in remix culture, but those who rely on its protections often tread on thin ice.
United States
25 Feb 2014
7
COPPA Amendment Impacts Apps, Ads And Social Networks
The Federal Trade Commission has adopted its long-awaited amendments to the Children's Online Privacy Protection Rule in December 2012.
United States
24 Jan 2013
8
Death Of A Paper Salesman? An Analysis Of Going Paperless
With the "going green" movement and the rising costs of operating a business, many companies are opting – or at least attempting – to go "paperless."
United States
25 Jul 2011
9
Prior Litigation Between Competitors Relevant To Establish Liability And Fashion Remedies In False Advertising Suit
The U.S. Court of Appeals for the Fourth Circuit recently issued a unanimous decision upholding a $13.5 million jury verdict and permanent injunction in a federal false advertising suit involving comparative advertisements targeting a direct competitor.
United States
16 May 2011
10
The FTC Pursues Online Endorsements by Undisclosed Insiders
The Federal Trade Commission recently signaled that it may begin cracking down on the increasingly common practice of pumping up a product with online reviews that purport to be from customers but are really posted by friends, family or employees of the vendor.
United States
8 Sep 2010
11
The FTC Pursues Online Endorsements by Undisclosed Insiders
The Federal Trade Commission recently signaled that it may begin cracking down on the increasingly common practice of pumping up a product with online reviews that purport to be from customers but are really posted by friends, family or employees of the vendor.
United States
6 Sep 2010
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