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Searching Content indexed under Advertising, Marketing & Branding by Frances Drummond ordered by Published Date Descending.
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1
Its NUT yours, its mine: Kraft Foods v Bega Cheese and the importance of intellectual property due diligence
This decision highlights the need for thorough IP due diligence whether you are purchasing or selling a company.
Australia
17 May 2019
2
Social media influencers – to like or not to like?
Over 70% of Australians use social media, so Australian organisations are investing in digital and social advertising.
Australia
7 Jun 2018
3
Telstra hits a home run in defending its -Go to Rio- Olympics advertising campaign.
Sponsorship contracts specifically aimed at brand protection must include provisions to combat ambushing marketing.
Australia
3 Nov 2017
4
What happens when your brand becomes a product descriptor? Beware of the slide into genericide
Too much exposure into genericide could come at the expense of your brand's ongoing ability to function as a trade mark.
Australia
5 Feb 2016
5
All aboard? Possible changes to country of origin food labelling in Australia
The proposed labelling changes may significantly alter the framework governing food labelling requirements in Australia.
Australia
4 Feb 2016
6
Pharmaceutical brand owners beware – changes to medicine packaging ahead
Proposed changes will impact brand owners in the pharmaceutical industry, restricting IP in packaging and labelling.
Australia
9 Dec 2012
7
Your Facebook page is your responsibility
The Advertising Standards Board has handed down two landmark decisions, raising the bar on social media responsibility.
Australia
14 Aug 2012
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