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Searching Content indexed under Advertising, Marketing & Branding by Hannah Marshall ordered by Published Date Descending.
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How the ACCC Digital Platforms Inquiry affects your business
The inquiry has provided a platform for the ACCC to seek law reforms that would impact businesses across the board.
Australia
6 Sep 2019
2
Nailed! Marque Lawyers semi-regular wrap up of who has been sprung by the ACCC and how much it cost
This article includes summaries of recent cases involving the ACCC, cartel conduct, competition and environmental claims.
Australia
29 Aug 2019
3
Adlands #ditchthepitch has a competition law glitch
Recently there has been a move for agencies to join together to 'ditch the pitch', which could be seen as cartel conduct.
Australia
12 Jul 2019
4
Meriton gets off lightly with $3M fine for fiddling with TripAdvisor reviews
Meriton has been hit with a $3M penalty for false representations based on conduct with its TripAdvisor reviews.
Australia
10 Aug 2018
5
Advertising update: How to mislead consumers with graphs and statistics!
Comparative ads are often backed with statistics and graphs, so audiences trust them - but they can also easily mislead.
Australia
2 Feb 2018
6
The misuse of market power effects test: ignore it at your peril
Businesses with a strong market position should be aware that some behaviour that was legal before will soon be illegal.
Australia
3 Sep 2017
7
Harry Potter and the curse of bait advertising
It's against the law to advertise goods or services at a particular price unless you have reasonable supplies available.
Australia
19 Aug 2016
8
What you need to know about advertising and the Olympics
You should not infer Olympic endorsement or use the Olympic brand in advertising unless you have the AOC's permission.
Australia
1 Aug 2016
9
So your business Twitter feed got hacked
You should have a crisis plan if you have a big social media presence and your corporate social media account is hacked.
Australia
21 Mar 2016
10
Political advertising: lessons from the G20 summit
Political advertising raises some interesting issues to keep in mind for activists, publishers and activists' targets.
Australia
24 Nov 2014
11
Federal Court weighs in on free range egg debate
This judgment is interesting because the misrepresentations didn't arise just from Pirovic labelling eggs as free range.
Australia
6 Oct 2014
12
Consumer law update: Sleep easier by keeping your advertising accurate
This is an example of how a campaign can fall foul of the ACL, which is quite strict about not misleading consumers.
Australia
6 May 2014
13
Comparative advertising: Specsavers v Luxottica advertising case causes quite a spectacle
There's a fine line between acceptable advertising BS, or puffery, and misleading or deceptive conduct.
Australia
22 Jul 2013
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