Searching Content indexed under Advertising, Marketing & Branding by Gary Kibel ordered by Published Date Descending.
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Google and YouTube to Pay $170 Million in Largest Ever COPPA Settlement
Google and its subsidiary YouTube have reached a settlement with the Federal Trade Commission (FTC) and the New York State Attorney General under which Google
United States
7 Sep 2019
New York City Bill Would Bar Sharing Of Cellphone Location Data
A bill has been introduced in the New York City Council that, if enacted, would make it unlawful for a mobile application developer or a telecommunications carrier to share a customer's location data with third parties...
United States
8 Aug 2019
Mobile/Digital >> Big Data And Big Questions
The use of biometric and location data has been on the rise for several years, but the expanded uses of this data must be reevaluated in light of the
United States
18 Jul 2019
CCPA Update: California Public Forums And Other Proposed State/Federal Legislation
Although many questions were raised, no feedback has yet been provided.
United States
1 Feb 2019
New York Attorney General Reaches Record COPPA Settlement With AOL
Oath, Inc., formerly known as AOL Inc., agreed to pay $4.95 million to settle allegations brought by the New York State Attorney General's Office that AOL violated the COPPA by collecting personal information...
United States
14 Dec 2018
Digital Media, Technology & Privacy Alert >> 1-800 Contacts Unlawfully Restricted Competitors' Trademark Use In Search Engine Marketing
The Federal Trade Commission (FTC) has decided that agreements reached by 1-800 Contacts, Inc. with a number of its competitors ...
United States
23 Nov 2018
Advertising, Marketing & Promotions Alert >> NAD's BuzzFeed Decision May Be A Roadmap For Affiliate Marketing
The National Advertising Division (NAD) declined to review the statements made by BuzzFeed, Inc. (BuzzFeed) ...
United States
7 Oct 2018
Mobile / Digital / Programmatic >> Privacy, Transparency And Quality Issues Drive Changes In Digital Marketing
Throughout 2018, publishers, marketers and agencies will continue to employ new technologies, products and services to address evolving consumer privacy, advertiser transparency and brand safety issues.
United States
25 May 2018
Behavioral Advertising Developments: A Compliance Warning And An Enforcement Action
Two significant interest-based advertising (IBA) developments have recently come out of the Online Interest-Based Advertising Accountability Program (Accountability Program) ...
United States
8 Jan 2018
Advertising, Marketing & Promotions Alert >> FTC Reviews Rules, Including CAN-SPAM, To Keep Pace With Changing Times
The Federal Trade Commission (FTC) is taking steps to review certain existing rules and guides to ensure that it is keeping pace with technological developments in the marketplace without unduly burdening businesses.
United States
27 Jul 2017
FTC's New Staff Report Applies Privacy Principles To Cross-Device Tracking
Only days before the Digital Advertising Alliance (DAA) was set to begin enforcing its cross-device guidance,, the Federal Trade Commission (FTC) issued a new staff report on cross-device tracking.
United States
10 Feb 2017
Legal Marijuana: What You Need To Know To Legally Advertise To This Budding Economy
One underreported outcome of the November elections is that nearly 25 percent of Americans now live in a state where recreational marijuana use is legal.
United States
17 Jan 2017
Enforcement Of DAA Cross-Device Guidance To Begin On February 1, 2017
The Digital Advertising Alliance (DAA) has announced that enforcement of its cross-device guidance will begin on February 1, 2017.
United States
9 Nov 2016
Second Circuit Affirms Ruling Holding Affiliate Marketing Network Liable For Its Affiliates' False Claims
The U.S. Court of Appeals for the Second Circuit has affirmed a federal district court's decision in Connecticut holding the operator of an affiliate marketing network liable for deceptive practices by the third-party...
United States
19 Oct 2016
Opting Out Of Political Advertising: Not So Simple
If you don't like being retargeted by an online retailer, click the AdChoices icon and opt out of the provider who is retargeting you.
United States
5 Oct 2016
FTC's First COPPA Action Against Mobile Ad Network Highlights Risks For Operators As Well
Under the settlement, InMobi will pay the FTC $950,000 in civil penalties (reduced from $4 million, the largest COPPA penalty to date), delete all inappropriately collected data and implement a comprehensive privacy program.
United States
18 Jul 2016
Advertising, Marketing & Promotions Alert >> Self-Regulatory Principles Applied For First Time To Mobile Apps And Discussed At DAA And ASRC Events
The advertising industry's self-regulatory enforcement group issued its first actions applying its mobile principles.
United States
26 May 2016
New DAA Guidance Emphasizes Applicability Of Transparency And Control To Cross-Device Advertising Practices
The Digital Advertising Alliance (DAA) has released initial guidance explaining how its Self-Regulatory Principles for Online Behavioral Advertising apply to the cross-device environment.
United States
3 Dec 2015
Canada's Anti-Spam Law, Poised To Take Effect, Requires Action Now
Advertisers that have not yet begun to do so should develop plans and procedures to comply with the CASL for Canadian residents on their email marketing lists.
United States
17 Jul 2014
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