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Searching Content indexed under Advertising, Marketing & Branding by Dan Pearce ordered by Published Date Descending.
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Holding Redlich expert guide to the new financial year 2018/2019 - Competition & Consumer Law
This article includes a key development in Australian food labelling law, which relates to competition & consumer law.
Australia
6 Jul 2018
2
Gambling ads during live sports: Not on
This Bill aims to prohibit gambling advertising during the live coverage of sporting events between 5.00am and 8.30pm.
Australia
1 Mar 2018
3
When using sexual appeal in advertising is not okay: ASB strengthens the AANA Code of Ethics
It is important to keep in mind these new changes when considering the overall impression that an advertisement creates.
Australia
8 Feb 2018
4
No such thing as a free post: ASB rules that Instagram post by influencer is advertising
The ASB considered the social media post was an advertisement or marketing communication for the purposes of the Code.
Australia
15 Sep 2017
5
ASIC tells debt collecting agency to pay up or risk $1.8m penalty
The actions are a good warning to any company who makes statements that might be considered 'ambiguous' or mere puffery.
Australia
12 May 2017
6
New international guidelines issued for bloggers, marketers and review sites
We discuss guidelines for review sites - what are the restrictions on bloggers and online reviewers?
Australia
4 Sep 2016
7
Going viral: five legal risks of using social media to advertise your business
This article explores five potential legal risks that can occur where a business uses social media for its advertising.
Australia
23 May 2016
8
Buyer beware: ACMA issues formal SPAM warning for failure to prove consent
When buying marketing lists from third parties, or when building lists from direct leads, you must show a consent trail.
Australia
12 Apr 2016
9
Victoria does away with trade promotion permits
It is still important to draft terms and conditions of the competition carefully, and any related advertising collateral.
Australia
7 Jul 2015
10
Two recent ACCC actions highlight the importance of truth in advertising
NIB and AGL South Australia have been dealt penalties after communications that the ACCC felt were misleading in nature.
Australia
25 May 2015
11
Too fine for outdoor advertising: iiNet pays $204,000 in penalties
ACCC believed that the iiNet bus and tram advertisements failed to prominently state the total minimum price payable.
Australia
8 Mar 2015
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