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Searching Content indexed under Advertising, Marketing & Branding by Ronald R. Urbach ordered by Published Date Descending.
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1
NAD >> The NAD Exposes Hidden Fees
As a regulatory force in its own right, the National Advertising Division (NAD) makes waves whenever it brings a challenge on its own behalf against a major
United States
18 Jul 2019
2
FTC: Regulatory & State >> State Attorneys General Take The Reins In Policing Deceptive Advertising
It can be easy to focus solely on the Federal Trade Commission (FTC) when evaluating the regulatory landscape for advertising and marketing practices.
United States
18 Jul 2019
3
FTC And FDA Sent Warning Letters To Companies Advertising Products That Claim Treatment Of Disease
The FTC and the FDA have sent joint letters to three companies warning them about advertising for dietary supplements on their websites and on social media channels regarding claims that their products will treat...
United States
18 Mar 2019
4
The Pursuit Of "Truth" In Advertising: Data (Video)
As mentioned in my previous two posts (found here and here), I gave a presentation at the 40th Annual Association of National Advertisers/Brand Activation Association Marketing Law Conference...
United States
30 Nov 2018
5
The Pursuit Of Truth In Advertising: Regulatory
As mentioned in my previous blog post, I gave a presentation at the 40th Annual Association of National Advertisers/Brand Activation Association Marketing Law Conference titled "The Pursuit of ‘Truth' in Advertising."
United States
29 Nov 2018
6
The Pursuit Of "Truth" In Advertising: Social Media (Video)
In the next series of posts, I will share some highlights from my presentation.
United States
22 Nov 2018
7
How Blockchain Can Help Digital Advertising Achieve Next-Level Growth
Perform a quick Google news search for "digital advertising" and it's quickly apparent that transparency — or a perceived lack thereof — is an issue that runs rampant in the industry.
United States
11 Oct 2018
8
FTC: Regulatory & State >> FTC Enforcement Priorities In A New Administration
The changing of the guard for the federal government often signals changing priorities, especially where regulatory agencies are concerned.
United States
25 May 2018
9
NAD >> The NAD Takes On Health And Fitness Fads (And A Few Kardashians In The Process)
Every year brings with it a new set of health and fitness fads, and a new set of opportunistic marketers seeking to take advantage of consumers' never-ending desire to look and feel their best.
United States
25 May 2018
10
Transformation Sweeping Advertising And Marketing: Regulatory
The Federal Trade Commission (FTC) has a long history of enforcement against false and misleading advertising.
United States
27 Nov 2017
11
Transformation Sweeping Advertising And Marketing: Data
As mentioned, I gave a presentation on the key trends and legal developments sweeping the advertising and marketing ecosystem at last week's 39th Association of National Advertisers/Brand...
United States
24 Nov 2017
12
Transformation Sweeping Advertising And Marketing: Influencer Marketing
It was an incredible three days in Chicago at the 39th Association of National Advertisers/Brand Activation Association Marketing Law Conference, "Breakthrough: Legal Strategies for Dynamic Businesses."
United States
20 Nov 2017
13
Trump's Branding Problem
Donald Trump came to the White House with the lowest approval rating ever for an incoming president.
United States
27 Sep 2017
14
Making The Case For Wearables
Of course, before advertisers can begin to think about marketing wearable technology, consumers have to embrace it, which brings us back to Fitbit.
United States
17 Aug 2017
15
Interplay of Marketing & Advertising Law To Activate Brands: What Is On The Regulators' Minds? (Video)
Last week, leading lawyers, regulators and marketers attended the 38th Annual Brand Activation Association (BAA) Marketing Law Conference in Chicago.
United States
8 Aug 2017
16
Interplay Of Marketing & Advertising Law To Activate Brands: What Is The Uniqueness Of Experiential Marketing? (Video)
As mentioned, at BAA I gave a presentation on the interplay of marketing and advertising law to activate brands.
United States
8 Aug 2017
17
Interplay Of Marketing & Advertising Law To Activate Brands: What Is Shopper Marketing?
As mentioned, at BAA I gave a presentation on the interplay of marketing and advertising law to activate brands.
United States
8 Aug 2017
18
Mobile Is On The Move
As we approach the tenth anniversary of the iPhone, it's clear that mobile advertising has hit a tipping point.
United States
7 Aug 2017
19
Brands Find Influencers Beautiful
Influencers – from bloggers, vloggers (video bloggers), YouTube stars and Instagram personalities – are truly the stars of social media, and brands are eager to harness their power and reach.
United States
7 Aug 2017
20
Marketing a High-Powered Winery
Winemaking is a timeless craft—or so you might think.
United States
7 Aug 2017
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