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A few years ago, a top brand could not imagine an advertising campaign without a celebrity face. Today, marketing specialists tell us that the future is all about influencers

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On May 27, 2019, ADCORE Inc. (formerly County Capital One Ltd.) completed its acquisition of all of the issued and outstanding securities of Podium Advertising Technologies Ltd. d/b/a ADCORE, as County Capital's "Qualifying Transaction."

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A softball player trips over a divot on the ground. A child's hand gets caught in a rope during a tug-of-war game. A dumbbell rolls across a gym floor and hits someone's foot.

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Domain name disputes are becoming more acute, sophisticated and global as e-commerce continues to develop in Russia.

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The Telecommunications Regulatory Authority (TRA) has made available a new Internet of Things (IoT) regulatory framework for the UAE.

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Meet Gowlessence, the latest beauty brand to pop up on your social media feed. Gowlessence produces cleansers, creams and serums that its customers swear make them look good on the outside,

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Meet Gowlessence, the latest beauty brand to pop up on your social media feed.

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Meet Gowlessence, the latest beauty brand to pop up on your social media feed.

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The LA Kings of the NHL recently launched an augmented reality ("AR") "authentication app"

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Almost six months after our first article on the Promotion of Cannabis on Social Media was originally published, federal licence holders have now received further guidance from Health Canada...

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Influencer marketing is a powerful weapon for brands. Influencers engage with target audiences through authentic storytelling, improve brand sentiment ...

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IoT is becoming increasingly prominent in our daily lives. According to Statista, the global IoT market is set to grow to $8.9 trillion by 2020, highlighting the level of investment in the technology by both consumers and businesses.

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Gowlessence: the insider view into the legal side of the influencer marketing industry

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Influencer marketing is a powerful weapon for brands. Influencers engage with target audiences through authentic storytelling, improve brand sentiment, and so drive a successful return on investment.

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The likes for Gowlessence's Self-Care Serum advertising campaign have been rolling in. As explored in a previous article ...

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Meet Gowlessence, the latest beauty brand to pop up on your social media feed.

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Influencer marketing is a powerful weapon for brands. Influencers engage with target audiences through authentic storytelling, improve brand sentiment, and so drive a successful return on investment.

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Advertising Standards Canada ("Ad Standards"), the national self-regulatory body that administers the Canadian Code of Advertising Standards, recently launched its new process for handling competitive complaints.

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Following the introduction of The Electronic Communications Code (which has been in force since 28 December 2017), there is often confusion as to which procedure to follow ...

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A reputation takes years to develop and moments to be destroyed – this is true not only for brands but for individuals. When brands and public figures link themselves to one another,