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Searching Content indexed under Media, Telecoms, IT, Entertainment by Jacqui Rigby-King ordered by Published Date Descending.
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Is the personal image of a celebrity protected in Australia?
Media outlets and advertisers are under increasing scrutiny over the unauthorised use of the public image of celebrities.
Australia
6 Jul 2016
2
How to choose a new product name - The dilemma of descriptive or generic brands
A brand name must satisfy marketing objectives, achieve an internet presence and comply with intellectual property law.
Australia
15 Jun 2016
3
Agreements with software developers
Do you own the computer software that you have paid to be developed by an independent computer specialist?
Australia
23 May 2016
4
Dominant on-line presence, but exclusive right to use the name?
Only the registration of a trade mark can afford a business that exclusivity or a monopoly in the use of a brand name.
Australia
13 May 2016
5
Adwords Advantage - commercially and legally sound or not?
Business owners with a strong on-line product offering often purchase an Adword advertising campaign through Google.
Australia
9 May 2016
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