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Searching Content indexed under Media, Telecoms, IT, Entertainment by Richard Eisert ordered by Published Date Descending.
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Mobile/Digital >> Big Data And Big Questions
The use of biometric and location data has been on the rise for several years, but the expanded uses of this data must be reevaluated in light of the
United States
18 Jul 2019
2
CCPA Update: California Public Forums And Other Proposed State/Federal Legislation
Although many questions were raised, no feedback has yet been provided.
United States
1 Feb 2019
3
Mobile / Digital / Programmatic >> Privacy, Transparency And Quality Issues Drive Changes In Digital Marketing
Throughout 2018, publishers, marketers and agencies will continue to employ new technologies, products and services to address evolving consumer privacy, advertiser transparency and brand safety issues.
United States
25 May 2018
4
Blockchain Technology Poised To Disrupt Digital Advertising
Blockchain technology, the basis of cryptocurrencies such as Bitcoin, took off in 2017 across a wide array of industries, and is poised to make significant strides in digital advertising in 2018.
United States
25 May 2018
5
Virtual Influencers: Great Potential And Many Legal Unknowns
The increasing prevalence of bots and other automated systems on the internet has roiled the digital ad industry over the past few years, most notably through their association with fraudulent traffic and ad views.
United States
24 May 2018
6
Behavioral Advertising Developments: A Compliance Warning And An Enforcement Action
Two significant interest-based advertising (IBA) developments have recently come out of the Online Interest-Based Advertising Accountability Program (Accountability Program) ...
United States
8 Jan 2018
7
Judge Gives The Green Light To Third-Party Cookies
Do you switch to "incognito mode" when you browse for things you want to keep private? Do you regularly delete the cookies on your computer and clear your browsing history?
United States
23 Aug 2017
8
FTC's New Staff Report Applies Privacy Principles To Cross-Device Tracking
Only days before the Digital Advertising Alliance (DAA) was set to begin enforcing its cross-device guidance,, the Federal Trade Commission (FTC) issued a new staff report on cross-device tracking.
United States
10 Feb 2017
9
Enforcement Of DAA Cross-Device Guidance To Begin On February 1, 2017
The Digital Advertising Alliance (DAA) has announced that enforcement of its cross-device guidance will begin on February 1, 2017.
United States
9 Nov 2016
10
Advertising, Marketing & Promotions: 2015 Lessons Learned, 2016 Practical Tips - Programmatic And Ad Blocking >> The Rise Of Ad Blocking
2015 saw the continued rise of programmatic buying and cross-device tracking, as well as the continued focus on related concerns such as ad fraud and privacy compliance
United States
22 Apr 2016
11
New DAA Guidance Emphasizes Applicability Of Transparency And Control To Cross-Device Advertising Practices
The Digital Advertising Alliance (DAA) has released initial guidance explaining how its Self-Regulatory Principles for Online Behavioral Advertising apply to the cross-device environment.
United States
3 Dec 2015
12
The Rise Of Ad Blocking
Ad blocking, long a concern of agencies, marketers and publishers, has emerged this year as the hot topic in the digital advertising industry.
United States
21 Oct 2015
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