Searching Content indexed under Media, Telecoms, IT, Entertainment by Paavana Kumar ordered by Published Date Descending.
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Social Media / Influencer Marketing / Native Advertising >> A Must "Follow": Stricter Groundwork For Influencer Marketing
Throughout 2018, regulators and self-regulators stayed focused on deceptive influencer marketing campaigns and native advertising practices across the United States.
United States
18 Jul 2019
Telemarketing >> Telemarketing Lawsuits Fueled By Regulatory Uncertainty
Recent developments continue to highlight the high risks associated with class action lawsuits brought under the Telephone Consumer Protection Act (TCPA).
United States
18 Jul 2019
Fashion & Beauty >> The Role Of Artificial Intelligence
The use of artificial intelligence (AI) in the fashion and beauty industries — and the marketing of the same — has steadily gained traction over the last few years and it's not hard to see why.
United States
17 Jul 2019
Advertising, Marketing & Promotions Alert >> FTC Settlement Over Charges Of Misleading Consumer Reviews And Deceptive Negative Option Marketing Practices
A San Francisco-based company and its principal agreed to settle allegations brought by the Federal Trade Commission (FTC) that they falsely represented positive reviews on the Better Business Bureau
United States
28 May 2019
Advertising, Marketing & Promotions Alert >> Mastercard Announces New Free Trial Rules For Merchants
Mastercard recently announced that it will be imposing new obligations on merchants that offer free trials to consumers
United States
12 Feb 2019
Advertising, Marketing & Promotions Alert >> FTC Brings Action Against PR Agency And Publisher For Misleading Online Endorsements And Deceptively Formatted Advertising
The Federal Trade Commission (FTC) announced a settlement with a public relations agency and its chief executive officer, as well as a magazine publisher and its sole owner,
United States
29 Nov 2018
Native Advertising: Here To Stay, And So Are Regulators
The native advertising trend is showing no signs of slowing down.
United States
25 May 2018
Influencer Marketing / Endorsement Guides >> Notice Period Is Over: Regulators Heighten Focus On Individual Influencers
Regulators and public watchdog groups intensified their focus on paid influencer marketing campaigns in 2017. Last spring, in the wake of petitions published by groups ...
United States
25 May 2018
FTC Brings First Ever Enforcement Action Against Individual Social Media Influencers; Updates Warnings And Guidance For Influencers And Marketers
On the heels of issuing more than 90 letters to celebrities, bloggers and other influencers in April 2017...
United States
19 Sep 2017
The Blessing And Curse Of Proximity Marketing
Whether you are a fashion retailer or a chain drugstore, proximity marketing should be on your radar.
United States
13 Sep 2017
FTC Tells Influencers To Disclose Connections On Social Media
The FTC sent more than 90 letters to celebrities, athletes and other influencers – as well as to marketers – highlighting the need for influencers to "clearly and conspicuously" disclose their relationships to brands...
United States
4 May 2017
Native Advertising Faces Growing Regulatory Focus
The continuing growth in native advertising is leading to increasing regulatory scrutiny into whether consumers can distinguish native advertisements from surrounding non-paid content, and whether disclosures are being used effectively.
United States
19 Apr 2017
NAD Action Requiring The Kardashians And Fit Tea To Disclose Their Connections In Social Media Posts
As part of its ongoing monitoring program, the NAD reviewed endorsements by Kourtney and Khloe Kardashian and Kylie Jenner that failed to disclose that they were paid...
United States
24 Feb 2017
Regulators And Watchdogs Continue To Focus On Disclosure Obligations
There have been significant developments in the wake of the Federal Trade Commission's (FTC) recent actions against Lord & Taylor and Warner Brothers.
United States
25 Oct 2016
Can Advertisers Still Be Content Creators?
Even in a world of big data, advertising is, and always has been, focused on creative story telling.
United States
19 Aug 2016
Why FTC's Action Against Lord & Taylor Was More Than Slap On Wrist
In an evolving digital world, advertisers are constantly looking for new ways to engage consumer interest, and to maintain that interest.
United States
6 Jun 2016
Native Advertising >> Regulators Continue To Focus On Native Advertising Practices
Native advertising is still on the rise, with marketers continuing to shift media buys into the sponsored content arena as a means of addressing issues such as ad fraud, viewability, and ad blocking...
United States
22 Apr 2016
FTC Brings First Action Alleging Deceptive Native Advertising Practices
In early 2015, Lord & Taylor launched a comprehensive social media campaign to promote its new Design Lab collection, a private-label clothing line targeted to women between 18 and 35 years old.
United States
30 Mar 2016
Regulatory Matters: What Native Advertisers Need To Know
Digital native content is a hot topic, with active industry and regulatory discussion around whether and how traditional advertising law principles apply to native advertising.
United States
17 Aug 2015
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