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Searching Content indexed under Copyright by Neil Austin ordered by Published Date Descending.
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"Raw" Row: NAD Declines Recommending Discontinuance Of IN THE RAW Product Claim For Stevia Sweetener
Cargill Health & Nutrition, the maker of TRUVIA sweeteners, recently brought a false advertising challenge against its competitor Cumberland Packing Corp. over Cumberland’s use of the product name STEVIA IN THE RAW.
United States
9 Jan 2013
2
FTC's 2012 Green Guides: What Does It Mean For Your Advertising Strategy?
Over the past several years, consumer class actions alleging unfair and deceptive advertising practices have risen sharply, often as a result of class action lawyers simply paying attention to competitor disputes concerning claim substantiation.
United States
29 Oct 2012
3
FTC Up To 75% More Likely to Curtail "Up To" Claims In The Wake Of Recent Report*
In the midst of one of the most brutal heat waves in recent history, the FTC has published a research study taking window manufacturers to task for, among other things, making aggressive "up to" claims regarding savings on air conditioning bills.
United States
18 Jul 2012
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