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Searching Content from Germany indexed under Advertising, Marketing & Branding ordered by Published Date Descending.
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1
Guidance On Direct Marketing Issued By The German Data Protection Supervisory Authorities
In November, the German Data Protection Conference (committee of the independent German federal and state data protection supervisory authorities) published a guidance on the processing of personal data ...
Germany
13 Jun 2019
2
Uniform European Regime For Pre-Marketing And Reverse Solicitation
The rules will also affect the possibility of reverse solicitation.
Germany
26 Mar 2019
3
Update: Positive Shift Regarding Withholding Tax On Online Advertising
In February 2019, the tax authorities caused uncertainty with their view that a withholding tax of 15.825% should be retained by domestic clients of foreign providers on fees paid for online advertising (cf. Client Information of Feb 14 2019).
Germany
21 Mar 2019
4
Selling Online To Germany? You Need To Read This
New VAT obligations apply not just to big players like Amazon and eBay, but also the businesses and individuals that sell via the platforms.
Germany
27 Feb 2019
5
Withholding Tax On Online Advertising
According to the current view of the tax authorities, advertising expenditures for the placement of online advertising with foreign providers may be subject to a withholding tax of 15.825 % (incl. solidarity surcharge) on domestic clients.
Germany
18 Feb 2019
6
German State Media Authorities Issue New Guidance Paper On Marking Adverts On Social Media
Recently, the German media regulators, the State Media Authorities (Landesmedienanstalten), issued a joint guidance paper on marking adverts on social media, which is available in German language here
Germany
28 Nov 2018
7
Are Pharmaceutical Manufacturers Permitted To Publicly Respond To Negative Media?
All advertising of prescription-only drugs to general public prohibited.
European Union
22 Nov 2018
8
Customer Satisfaction Surveys By Email Are Spam
On 10 July 2018, the German Federal Supreme Court delivered a further decision on spamming, which impacts any state-of-the-art customer engagement by collecting customer satisfaction surveys...
Germany
25 Oct 2018
9
Surprising Extension Of Trademark Protection: The Court Of Justice Of The European Union Holds That "Debranding" Of Imported Original Products Is Trademark Infringement
In its judgment of 25 July 2018 in Case C-129/17, Mitsubishi Shoji Kaisha Ltd v. Duma Forklifts, the Court of Justice of the European Union (CJEU) ruled that the removal of the mark from imported original goods and the application of marks of the importer constitutes trademark infringement.
Germany
31 Aug 2018
10
Überraschende Erweiterung des Markenschutzes: Gerichtshof der Europäischen Union entscheidet, dass Entfernung der Marke von eingeführten Originalwaren Markenverletzung ist
Der Gerichtshof der Europäischen Union (EuGH) hat in seinem Urteil vom 25. Juli 2018 in der Rechtssache C-129/17, Mitsubishi Shoji Kaisha Ltd gegen Duma Forklifts, entschieden ...
Germany
31 Aug 2018
11
IT/Data Protection Newsletter (Summer 2018 Edition)
One of the requirements will be to enter into a joint-controller data protection agreement with Facebook.
Germany
20 Aug 2018
12
Entschädigungsanspruch wegen diskriminierender Stellenausschreibung?
Eine Stellenausschreibung, die ein „junges, dynamisches Unternehmen" bewirbt, enthält keine altersbezogenen Besetzungskriterien oder Wünsche im Hinblick auf das Alter der Bewerber/innen.
Germany
3 Aug 2018
13
Sports >> German Challenge Further Thaws Olympics "Rule 40" Advertising Restrictions
The International Olympic Committee's (IOC's) "Rule 40" has long restricted athletes from appearing in advertising for companies that are not official sponsors of the Olympics.
Germany
25 May 2018
14
German Federal Court: Unfair Competition Law No Basis To Ban Ad Blocking And Whitelisting
A recent German Federal Court of Justice decision may have a significant impact on content providers' business models.
Germany
9 May 2018
15
Federal Court Of Justice Permits Use Of Ad Blockers
Free content yes – but only without advertising, please. This is where the business model of ad blockers comes in to meet this request: it allows Internet users to have online advertising suppressed.
Germany
8 May 2018
16
Ads In Disguise: Brand Owners And Influencers Beware Of German Consumer Protection Laws
#sponsoredby and #ad won't help when it comes to necessary disclosure of sponsored advertising. German courts are asked to rule on content in influencers' social media ...
Germany
8 May 2018
17
AdBlockers Now Really More Legal Than Not?
A third higher regional court has ruled on the legality of website ad blockers, a further decision in one of several proceedings initiated against the distribution of "AdBlock Plus".
Germany
3 May 2018
18
Ad Blockers Permissible – At Least Under Competition Law
The long-awaited hearing on the admissibility of advertising blocker "AdBlock Plus" under competition law was held at the Federal Court of Justice recently.
Germany
3 May 2018
19
Rating Portals In Germany: Business Model Threatened By New Ruling?
German rating portal Jameda was ordered to delete the listing of a physician by the German Federal Court of Justice.
Germany
2 May 2018
20
Werbeblocker zulässig – jedenfalls wettbewerbsrechtlich
Gestern fand am BGH die seit längerem mit Spannung erwartete Verhandlung über die wettbewerbsrechtliche Zulässigkeit des Werbeblockers „AdBlock Plus" statt.
Germany
27 Apr 2018
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