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Searching Content from UK indexed under Advertising, Marketing & Branding ordered by Published Date Descending.
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1
Harmful Gender Stereotypes Banned In UK Advertising: An Update
As we reported earlier this year, following a six-month adjustment period, a new rule dealing with the depiction of harmful gender stereotypes, has been introduced.
UK
16 Aug 2019
2
You Could Be A Celebrity Without Knowing It If You Have 30,000 Followers On Social Media
In a landmark decision, the Advertising Standards Authority in the UK recently ruled that, for the purposes of the CAP Code at least, a social media user may be considered a celebrity where they have 30,000 followers or more.
UK
16 Aug 2019
3
Challenges In The Consumer Sector – Adapting To The New Reality
Published in July 2019's edition of PLC Magazine, the second in our series of three feature articles on Challenges in the Consumer Sector, looks at the impact of e-commerce and the internet
UK
16 Aug 2019
4
Wake-Up Call: Ways Of Working With Influencers
Your restaurant or hotel's marketing team wants to use social media influencers. You've read news stories about brands being called out for not working correctly with influencers and you want to make sure your brand is protected.
UK
8 Aug 2019
5
"It's Unbelievable Jeff" – The ASA Overturn Sky Bet's ‘Request A Bet' Ad Ruling
The Advertising Standards Authority (ASA) recently announced that it has overturned its original ruling published on 13 March 2019 relating to a Sky Bet TV ad promoting their ‘Request a Bet' service.
UK
26 Jul 2019
6
The Bikeurope Case: Final Sprint On Online Sales Restrictions?
On July 1st, 2019, the French Competition Authority (FCA) imposed a €250,000 fine on Bikeurope B.V. (hereafter, Bikeurope) and its parent company
UK
26 Jul 2019
7
A Safe Bet?
Half of the children that gambled did so illegally, with 13% gambling online, and 43% of them using their parents' accounts without permission.
UK
26 Jul 2019
8
Planning And The Proceeds Of Crime
The term "proceeds of crime" tends to conjure up images of popular HBO crime dramas and 1950s gambling rings.
UK
25 Jul 2019
9
EU Parliament Adopts Supplementary Rules On Marketing Of Funds Across EU – What Now?
The EU's regime for how funds are marketed to professional investors across the EU has long been subject to calls for greater harmonization.
European Union
25 Jul 2019
10
Hungry For Change: ASA And Government Target Junk Food Ads
With childhood obesity rates in the UK among some of the worst in Europe, the Government has set a national target to halve childhood obesity by 2030.
UK
24 Jul 2019
11
ICO Fines EE £100,000 For Sending Text Messages To Customers Without Their Consent
The ICO has fined EE £100,000 under the Data Protection Act 1998 ("DPA") for sending text messages to customers without their consent, in breach of the Privacy and Electronic
UK
24 Jul 2019
12
UK Privacy Regulator Publishes Report Critical Of Adtech And Real Time Bidding
The rapid development of the online advertising industry and advances in advertising technology have resulted in automated and nearly instantaneous auctions of ad space on websites
UK
23 Jul 2019
13
UK Telecoms Company Fined £100K Over Unsolicited Marketing Messages
The Information Commissioner's Office (‘ICO') which is the UK's data protection supervisory authority, recently issued a fine of £100,000 to EE Limited, a telecoms company operating in the UK.
UK
23 Jul 2019
14
Not Quite Everything Everywhere – ICO Fines EE £100,000 For Unsolicited Text Messages
The Information Commissioner's Office (ICO) announced a £100,000 fine imposed on the telecoms company, EE Limited (EE), for breaching the Privacy and Electronic Communications Regulations 2003 (PECR).
UK
17 Jul 2019
15
CMA Launches Market Study Into Online Platforms And Digital Advertising
The Competition and Markets Authority (CMA) has recently published an invitation to take part in its market study into online platforms and the digital advertising market in the UK.
UK
17 Jul 2019
16
New UK Digital Services Tax To Apply From April 2020
On July 11, 2019, the UK government confirmed that a new digital services tax (DST) will be introduced in the UK and published draft legislation for the Finance Bill 2020.
UK
17 Jul 2019
17
Update Report Into Adtech And Real Time Bidding
Real-Time Bidding (RTB) is a set of technologies and practices used in programmatic advertising. It has evolved and grown rapidly in recent years and is underpinned by advertising technology (adtech)
European Union
12 Jul 2019
18
Another Surprising AI Application: Virtual Influencers
Have you ever heard of Miquela Sousa, Sophia the Robot or Shuda?
UK
10 Jul 2019
19
Information Commissioner Office – Enforcement Action For Nuisance Calls And Emails
The Leave.EU Group has received two fines (£45,000 and £15, 000), and Eldon Insurance Services Limited has been fined £60,000, for sending direct marketing emails without consent.
European Union
4 Jul 2019
20
Unconscious Bias: What Can We Learn From Media And Advertising?
This time last week, the UK Advertising Standards Authority (ASA) introduced a new rule banning adverts which feature gender stereotypes that ‘are likely to cause harm, or serious widespread offence'.
UK
26 Jun 2019
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