Search
Searching Content from Sweden indexed under Advertising, Marketing & Branding ordered by Published Date Descending.
Links to Result pages
 
1  
 
Title
Country
Organisation
Author
Date
1
Alcohol Marketing Claims Including Subjective Opinions
As these claims could not be substantiated, the marketing was considered to breach the Swedish rules on alcohol advertisement.
Sweden
15 May 2019
2
Marketing Of Tobacco Products By ECO Claims
Snuff is a tobacco substance, which has a long tradition and is very popular in Sweden.
Sweden
12 Dec 2018
3
Warehouse Storage Of Copyright-Infringing Products Amounts To Act Of Distribution
Hence, the Patent Court of Appeal concluded that the storage of goods in warehouses does not constitute an attempt or preparation of a trade mark or copyright infringement.
Sweden
29 Nov 2018
4
Swedish Court Finds That Booking.Com's Narrow Vertical Price Parity Clauses Infringe Article 101 TFEU
On 20 July 2018, the Swedish Patent and Market Court found that so-called narrow vertical price parity clauses in contracts between Booking.com and hotels in Sweden, which prevented the hotels from ...
Sweden
24 Sep 2018
5
Stockholm Bans Sexist Outdoor Advertising
Earlier this week, the Stockholm City Council enacted a ban on sexist outdoor advertising
Sweden
14 Jun 2018
6
Re-Regulation Of The Swedish Gambling Market - New Operators & Games Of Chance Allowed
Reviews of the Swedish gambling regulation have been considered several times over the past decade, but have historically not led to any real changes.
Sweden
3 May 2018
7
Proposal On Limitation Of Alcohol Advertising In Social Media
Marketing of alcohol through social media has increased rapidly in recent years, most likely because of consumer's increased online presence combined with the limited possibilities to market alcoholic beverages in Sweden.
Sweden
8 Feb 2018
8
Swedish Authorities Want To Prevent Alcohol Advertising And Sponsorship Through UK Broadcasting License
The Swedish Radio and Television Act ("SRTA") contains a prohibition on advertising of alcohol and sponsorship by alcohol companies in Swedish television and radio broadcasts.
Sweden
15 Dec 2017
9
Marketing Loans As Free From Interest Due To Religious Reasons Has Been Considered As Misleading
In 2017 the Swedish Patent and Marketing Court (the Court) delivered a judgement concerning the application of freedom of religion within marketing law.
Sweden
30 Oct 2017
10
Use Of Meta Tags In Marketing
The use of metatags in marketing, i.e. invisible keywords hidden in the code on websites which influence results on internet search engines, have been discussed in Sweden for many years.
Sweden
16 May 2016
11
New Guideline For Marketing In Blogs And Social Media In Sweden
Issues concerning the relationship between the Swedish Marketing Practices Act and advertising through blogs and social media has been a subject of discussion in Sweden during the last year.
Sweden
9 Mar 2016
12
Sponsored Blog Posts Found To Have Breached Swedish Marketing Rules
In a recent decision of the Swedish Advertising Ombudsman Jury (RON) established for the first time that a well-known under-aged blogger, operating under the name "Misslisibell," had among other things failed to adhere to Swedish marketing rules by misrepresenting the commercial relationship to a jewelry retailer, JFR Smycken AB (JFR).
Sweden
3 Oct 2015
13
The Swedish Market Court Prohibits Use Of Green Marketing
On October 15, 2014 the Swedish Market Court challenged an energy company’s green claims and marketing activities after they had been challenged by a competitor.
Sweden
31 Dec 2014
14
Court Confirms That A Press Release To Journalists Amounts To Prohibited Advertising Of Pharmaceuticals
This article is a follow-up to an article in our March 2012 update concerning the decision of the Swedish Medical Products Agency, prohibiting Boehringer Ingelheim AB in September 2011 from advertising the prescription-based product Pradaxa to the public, in the form of a press release.
Sweden
19 Jun 2013
15
New Marketing Practices Act From July 2008
On 1 July 2008 a new Marketing Practices Act entered into force. The new act implements Directive 2005/29/EC on unfair commercial practices and implies some new aspects for Swedish companies to take into consideration.
European Union
18 Dec 2008
16
Swedish Market Court Dismisses Claim In Internet Deep Linking Case
This article concerns the recent Swedish Market Court decision to dismiss a claim against a "buy and sell-site" for deep linking to adverts on a competing site and permitting the use of a competitor’s name as a Google keyword.
Sweden
19 Sep 2007
17
The Gourmet-Case
In February this year, the Swedish Market Court delivered a historic judgement, declaring the Swedish general ban on commercial advertising of alcoholic beverages in periodicals incompatible with EU law. Since it is probably the first time in Swedish legal history that a legislative act has been ruled out by a supreme court, the judgement was followed by extensive coverage in Swedish and international press.
European Union
 
18 May 2004
Links to Result pages
 
1