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1
Harmful Gender Stereotypes Banned In UK Advertising: An Update
As we reported earlier this year, following a six-month adjustment period, a new rule dealing with the depiction of harmful gender stereotypes, has been introduced.
UK
16 Aug 2019
2
You Could Be A Celebrity Without Knowing It If You Have 30,000 Followers On Social Media
In a landmark decision, the Advertising Standards Authority in the UK recently ruled that, for the purposes of the CAP Code at least, a social media user may be considered a celebrity where they have 30,000 followers or more.
UK
16 Aug 2019
3
"It's Unbelievable Jeff" – The ASA Overturn Sky Bet's ‘Request A Bet' Ad Ruling
The Advertising Standards Authority (ASA) recently announced that it has overturned its original ruling published on 13 March 2019 relating to a Sky Bet TV ad promoting their ‘Request a Bet' service.
UK
26 Jul 2019
4
Hungry For Change: ASA And Government Target Junk Food Ads
With childhood obesity rates in the UK among some of the worst in Europe, the Government has set a national target to halve childhood obesity by 2030.
UK
24 Jul 2019
5
Employment Adverts – Making Sure You Have The Right Tools For The Job
Advertising agencies aren't often employed to create interesting concepts for job adverts and it is easy to forget that, just like any other advertisement
UK
10 May 2019
6
The EU's Digital Copyright Directive – Where Are We Now?
In 2016 the EU proposed the "Directive on copyright in the Digital Single Market" (the Directive).
European Union
27 Feb 2019
7
Anti-Counterfeiting Operations Plan To Tackle Intellectual Property Crime
Counterfeit goods now account for up to 2.5% of world trade and 5% of imports in the EU and are a significant problem for many industries in a rapidly evolving digital world.
European Union
31 Jan 2019
8
Not So Super? BCAP Issues Strict New Guidance On The Use Of Superimposed Text In TV Ads
The Broadcast Committee of Advertising Practice ("BCAP") has recently issued revised guidance on the use of superimposed text ("supers") in TV advertising.
UK
10 Dec 2018
9
Increasing The ASA's Impact In An Evolving World
Earlier this month the ASA announced its new strategy, More Impact Online, which aims to advance its regulation of online advertising over the next five years.
UK
15 Nov 2018
10
‘Unhealthy' Food Ads Banned Under New ASA Rules
Retailers should continue to monitor the Committee of Advertising Practice Code (CAP Code) governing the advertising of High in Fat, Salt and Sugar (HFSS) products to children.
UK
30 Oct 2018
11
Regulator Investigating Celebrities And Social Media Influencers Who Do Not Label Commercial Posts
The Competition and Markets Authority in the UK is launching an investigation into concerns that social media stars and influencers may not be declaring payments or rewards when they endorse goods or services online.
UK
29 Oct 2018
12
‘Unhealthy' Food Ads Banned Under New ASA Rules
Retailers should continue to monitor the Committee of Advertising Practice Code (CAP Code) governing the advertising of High in Fat,
UK
29 Oct 2018
13
Comparative Advertising: A Quick Guide
What is a comparative advertisement? The EU Misleading and Comparative Advertising Directive 2006 (the "Directive") defines a comparative advertisement as an ad that explicitly
UK
29 Oct 2018
14
GDPR's Impact On The CAP Code And How Prize Winners Are Announced
Back in May this year, the Committee of Advertising Practice (CAP), which authors the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (the CAP Code),
UK
29 Oct 2018
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