On Nov. 5, 2014, the Russian government passed a
"CALM" law in an attempt to get some relief from
excessively loud commercials. The new law will require broadcasters
to ensure that the TV and radio advertisements broadcasted on their
stations maintain the same volume as the entertainment programming
during which they are featured.
The law will be enforced by both the Federal Antimonopoly
Service (FAS) and the Ministry of Communications. It is the
Ministry of Communications which will be establishing the
requirements regarding the permitted average volume level of
commercials and TV programming (which regulations are expected to
come into effect on May 1, 2015), and the FAS which will be
enforcing said regulations.
Similar regulations or "CALM" laws have also been
passed in other countries, such as in the United
States (Commercial Advertisement Loudness Mitigation
(CALM) Act), the U-K (The UK Code of Broadcast Advertising) and
Canada (ATSC Recommended Practice A/85: Techniques for Establishing
and Maintaining Audio Loudness for Digital Television).
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