With Marc Trachtenberg
President Bush signed the Trademark Dilution Revision Act ("TDRA") of 2006 on October 6, 2006. Although the new legislation appears to broaden dilution protection, making it easier for trademark holders to prevent blurring and tarnishment of famous trademarks, the TDRA simultaneously limits the dilution cause of action for trademarks used in a niche-market or business-to-business context.