On May 14, 2015, the Food Safety Authority of Ireland published new guidance aimed at ensuring consumers are not misled by the use of marketing terms on foods. The guidance will assist in the responsible use of marketing terms by food manufacturers, retailers, and food service businesses when placing their products on the market to ensure they convey clear, nonmisleading meanings. The guidance outlines the general legal requirements that food businesses must follow when using marketing terms on food and also provides guidance for the food industry concerning the use of specific marketing terms, such as "artisan/artisanal," "farmhouse," "traditional," and "natural."
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