.ASIA is a regional TLD designed to serve the community of Asian internet users. With over 60% of the world’s population, the Asian region is experiencing tremendous economic and technical growth. There are currently almost 400 million internet users in Asia and this number is rapidly increasing. The large number of potential consumers makes Asia particularly valuable to trademark owners. The large number of internet users in Asia means that the internet will be a vital channel to reach these potential consumers and that it will be critical for trademark owners to adequately protect their Asian trademark rights online....

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