The Guernsey Financial Advice Standards (GFAS) is a set of
standards to be introduced within Guernsey's finance industry.
GFAS is particularly aimed at those providing investment advice to
retail clients in the investment and insurance sectors.
Its implementation is, according to Carl Rosumek, Director of
Investment Supervision and Policy Division at the GFSC,
"intended to increase professional standards, make adviser
charging more transparent and reduce potential conflicts of
interest. This will contribute to the protection of the public
against financial loss due to potential dishonesty, incompetence or
malpractice by persons carrying on finance business".
GFAS is therefore designed to protect and enhance Guernsey's
reputation as a leading international financial centre.
The GFAS came about when the GFSC were tasked by Guernsey's
Commerce and Employment Department to introduce provisions similar
to the UK's Retail Distribution Review, implemented by the
Financial Conduct Authority in 2013. The GFSC issued a consultation paper on GFAS in September 2013 and feedback on the consultation paper has now been
published on the GFC's website.
CHANGES TO LAW
The introduction of GFAS will necessitate amendments to
financial services legislation, including:
the Licensees (Conduct of Business) Rules, 2009 issued under
the Protection of Investors (Bailiwick of Guernsey) Law, 1987, as
amended (POI COBR);
the Conduct of Business Rules issued under The Insurance
Managers and Insurance Intermediaries (Bailiwick of Guernsey) Law,
2002, as amended (IMIIL COBR); and
the Code of Conduct for Authorised Insurance Representatives
The consultation process highlighted anomalies and
inconsistencies between requirements of POI COBR and IMIIL COBR and
the AIR Code which proved problematic for some licensees. It is
proposed that the implementation of GFAS will streamline IMIL COBR
in line with the requirements of POI COBR.
WHO IS AFFECTED?
Implementation of GFAS will affect:
licensees advising retail clients in respect of controlled
investments, i.e., licensees under the Protection of Investors
(Bailiwick of Guernsey) Law, 1987, as amended (POI Licensees);
licensed insurance intermediaries and their authorised
insurance representatives, advising on "long term single
premium" and "long term regular premium products"
(such terms to be defined in the new rules); and
licensed insurance intermediaries in relation to disclosure of
their charges in all cases of long term business.
The feedback paper confirms that GFAS is currently intended to
apply only in respect of advising. Arranging execution-only
transactions will fall outside the scope of GFAS.
Other points to note:
Authorised insurance representatives and investment advisors who
advise retail clients will be required to obtain an FCA level 4
qualification within a specified timescale.
Existing advisers are to obtain such qualification by 31
December 2015, while new advisers will have 30 months to obtain
relevant qualifications. Advice may only be given by advisers who
hold relevant qualifications in that area of advice.
A list of accepted qualifications and a guidance note on
Financial Adviser Supervision Schemes can be found here.
Independence of advisers
The GFSC will not pursue its original proposal to disallow the
use of the term "independent" but will instead focus on
enhanced disclosure requirements in product sourcing and conflicts
The GFSC will shortly be issuing a consultation paper which will
include drafts of:
proposed changes to POI COBR, IMIL COBR and the AIR Code;
the new Code of Conduct for Financial Advisers;
conditions to be placed on POI Licensees licensed for the
activity of advising, in dealings with retail and non-retail
Comments on the forthcoming consultation paper will be invited
during the period of six weeks from publication.
Subject to all amendments being in place by the third quarter of
2014, it is proposed that GFAS will become effective from 1 January
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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