Icondia is the
first company to be granted the registration of a 'corporate
personality' under Guernsey's image rights
Icondia's registration was approved on 22 July 2013 by the
Registry and is the first registration of a commercial entity
following the recent reduction of registration fees for 'legal
persons' to Ł2,000.
The Image Rights (Bailiwick of Guernsey) Ordinance, 2012 law
uniquely permits 'personality' to be registered as an item
of intellectual property.
Keith Laker, CEO at Icondia, said: "Registration provides a
potentially far-wider degree of protection than the traditional -
but limited - options such as registered trademark protection. We
view the corporate registration of personality as the best possible
protection for any company with an evolving brand image and
corporate identity. In the case of Icondia - as a newly formed
company seeking global recognition - that's important to
Icondia's business comprises the registration and management
of image rights for an international customer base and views
Guernsey's new law as the first of many to come.
"In 10 years time we expect the concept of 'registered
personality' to have become widely accepted in many different
jurisdictions, all offering competing registers. Corporations have
long since recognised the value of identity. Ordinary individuals
are now beginning to realise that they too have potential value in
their identity, which can be protected by this legislation,"
said Mr Laker.
Corporate registration is only one aspect of this new law, which
has a much larger market for individuals. Aspiring or established
sports personalities, musicians, actors and anyone in the public
eye can all potentially benefit by registering their personality.
It also covers fictional personalities such as cartoon characters
and digital avatars.
Mr Laker said: "As far as we are aware, we are the only
business focusing exclusively on image rights advice management and
implementation right across the spectrum of potential customers
using the image rights ordinance. It is our aim to be the preferred
choice for individuals, brands, corporate entities and professional
advisors with an interest in protecting their or their clients'
personality under this unique law."
As reported in the market updates section of this newsletter, the UAE Ministry of Economy recently reviewed the fees charged by its various departments, including the Trade Mark, Patent and Copyright Office.
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