The Macron Law introduces major changes for this business
The definition of a legal regime for internet advertising
Judgment of April 17th, 2015 of the Paris Court of
Appeal, internet advertising becomes subject to the ordinary law
regime of purchase of advertising space on other media provided by Law Sapin of January 30th, 1993.
Thus, online advertising shall be done by an intermediary acting on
behalf of the advertiser, within a mandatory written agency
The regulation of online travel agents
Following the FCA's decision
No. 15-D-06 of April 21, 2015 related to anticompetitive
practices of Booking.com, the agency contract
binding hotels to online travel agents is henceforward supervised
and shall include several mandatory provisions, such as the respect
of the hoteliers' freedom to provide rebates and discounts to
their customers, which de facto prohibits price parity
clauses, whose anti-competitive effects have been decried by the
FCA. In the case of non-compliance with such mandatory provisions,
the online travel agents will incur a fine of
A request of transparency in terms of referencing
Any website operator (including the search engines) using
referencing techniques must henceforward publish online the general
terms and conditions, clearly describing the terms of the
referencing. In the case of non-compliance with such
mandatory provisions, the website operators will incur a fine of
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