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Lindahl
Clean Eating AB and the influencer Katrin Zytomierska were recently judged to have contravened the rules on advertising in the Marketing Act. The judgment once again throws light on influencer...
Global Advertising Lawyers Alliance (GALA)
As consumers are becoming more conscious about their environmental footprint when purchasing goods or services, there is an increasing commercial value for companies to advertise themselves...
Rouse
The Patent and Trademark Court of Appeal (PMÖD) has prohibited a company from claiming in advertising, for example on Instagram, that their products are certified with an environmental label without, in connection with the claim, informing what the label means.
Rouse
Patent- och markandsöverdomstolen (PMÖD) har förbjudit ett företag, att påstå i reklam bland annat på Instagram att deras produkter är certifierade med en miljömärkning utan att i samband...
Foyen Advokatfirma
The word "freedom of expression" is not infrequently used in connection with discussions about what Twitter and Facebook allow their users to write.
Global Advertising Lawyers Alliance (GALA)
In January 2019, the Swedish Consumer Ombudsman filed a lawsuit against one of the biggest Swedish female influencers "Kenza".
Global Advertising Lawyers Alliance (GALA)
Actors within the Swedish gambling market have faced changed conditions for conducting business operations in Sweden since the new Swedish Gambling Act entered into force on January 1, 2019.
Global Advertising Lawyers Alliance (GALA)
As these claims could not be substantiated, the marketing was considered to breach the Swedish rules on alcohol advertisement.
Van Bael & Bellis
On 20 July 2018, the Swedish Patent and Market Court found that so-called narrow vertical price parity clauses in contracts between Booking.com and hotels in Sweden, which prevented the hotels from ...
DD Consultus Limited
Sweden has been a grey market in the modern age of online gambling, and yet the nation has spawned some of the biggest names in the industry. As of 1 January 2019, however, Sweden will become a fully regulated market following the aptly named bill ‘A Re-Regulated Gambling Market' being approved by national legislature Riksdag.
Frankfurt Kurnit Klein & Selz
Earlier this week, the Stockholm City Council enacted a ban on sexist outdoor advertising
Global Advertising Lawyers Alliance (GALA)
Reviews of the Swedish gambling regulation have been considered several times over the past decade, but have historically not led to any real changes.
Valea
Marketing in social media by the use of influencers has increased significantly in recent years, both internationally and in Sweden.
Global Advertising Lawyers Alliance (GALA)
Marketing of alcohol through social media has increased rapidly in recent years, most likely because of consumer's increased online presence combined with the limited possibilities to market alcoholic beverages in Sweden.
Global Advertising Lawyers Alliance (GALA)
The Swedish Radio and Television Act ("SRTA") contains a prohibition on advertising of alcohol and sponsorship by alcohol companies in Swedish television and radio broadcasts.
Global Advertising Lawyers Alliance (GALA)
In 2017 the Swedish Patent and Marketing Court (the Court) delivered a judgement concerning the application of freedom of religion within marketing law.
Global Advertising Lawyers Alliance (GALA)
The use of metatags in marketing, i.e. invisible keywords hidden in the code on websites which influence results on internet search engines, have been discussed in Sweden for many years.
Global Advertising Lawyers Alliance (GALA)
Issues concerning the relationship between the Swedish Marketing Practices Act and advertising through blogs and social media has been a subject of discussion in Sweden during the last year.
Global Advertising Lawyers Alliance (GALA)
In a recent decision of the Swedish Advertising Ombudsman Jury (RON) established for the first time that a well-known under-aged blogger, operating under the name "Misslisibell," had among other things failed to adhere to Swedish marketing rules by misrepresenting the commercial relationship to a jewelry retailer, JFR Smycken AB (JFR).
Global Advertising Lawyers Alliance (GALA)
On October 15, 2014 the Swedish Market Court challenged an energy company’s green claims and marketing activities after they had been challenged by a competitor.
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