The International Olympic Committee has publicized several rules to prevent behaviors that exploit the event by companies that are not official sponsors (known internationally as Ambush Marketing).
On September 8, 2020, the Ministry of Finance and Public Credit (SHCP) presented a draft fiscal package, which includes a cut of approximately 25% to the budget of the Ministry of Culture.
There is no question that intellectual property licensing has played a major role in today's business and economy. Nobody would disagree that companies in a modern world can only grow on the basis of technology or other intangible properties and that Jicensing is essential for achieving that goal.