Mondaq Europe - Sweden: Media, Telecoms, IT, Entertainment
Global Advertising Lawyers Alliance (GALA)
As these claims could not be substantiated, the marketing was considered to breach the Swedish rules on alcohol advertisement.
Van Bael & Bellis
On 20 July 2018, the Swedish Patent and Market Court found that so-called narrow vertical price parity clauses in contracts between Booking.com and hotels in Sweden, which prevented the hotels from ...
DD Consultus Limited
Sweden has been a grey market in the modern age of online gambling, and yet the nation has spawned some of the biggest names in the industry. As of 1 January 2019, however, Sweden will become a fully regulated market following the aptly named bill ‘A Re-Regulated Gambling Market' being approved by national legislature Riksdag.
Frankfurt Kurnit Klein & Selz
Earlier this week, the Stockholm City Council enacted a ban on sexist outdoor advertising
KPMG Malta
A summary and initial observations of Sweden's new proposed draft legislation.
Global Advertising Lawyers Alliance (GALA)
Reviews of the Swedish gambling regulation have been considered several times over the past decade, but have historically not led to any real changes.
Valea
Marketing in social media by the use of influencers has increased significantly in recent years, both internationally and in Sweden.
Global Advertising Lawyers Alliance (GALA)
Marketing of alcohol through social media has increased rapidly in recent years, most likely because of consumer's increased online presence combined with the limited possibilities to market alcoholic beverages in Sweden.
Global Advertising Lawyers Alliance (GALA)
The Swedish Radio and Television Act ("SRTA") contains a prohibition on advertising of alcohol and sponsorship by alcohol companies in Swedish television and radio broadcasts.
Global Advertising Lawyers Alliance (GALA)
In 2017 the Swedish Patent and Marketing Court (the Court) delivered a judgement concerning the application of freedom of religion within marketing law.
Global Advertising Lawyers Alliance (GALA)
The use of metatags in marketing, i.e. invisible keywords hidden in the code on websites which influence results on internet search engines, have been discussed in Sweden for many years.
Global Advertising Lawyers Alliance (GALA)
Issues concerning the relationship between the Swedish Marketing Practices Act and advertising through blogs and social media has been a subject of discussion in Sweden during the last year.
Global Advertising Lawyers Alliance (GALA)
In a recent decision of the Swedish Advertising Ombudsman Jury (RON) established for the first time that a well-known under-aged blogger, operating under the name "Misslisibell," had among other things failed to adhere to Swedish marketing rules by misrepresenting the commercial relationship to a jewelry retailer, JFR Smycken AB (JFR).
Global Advertising Lawyers Alliance (GALA)
On October 15, 2014 the Swedish Market Court challenged an energy company’s green claims and marketing activities after they had been challenged by a competitor.
Bird and Bird
This article concerns the recent Swedish Market Court decision to dismiss a claim against a "buy and sell-site" for deep linking to adverts on a competing site and permitting the use of a competitor’s name as a Google keyword.
Bird & Bird
Hammarskiold & Co
Most Popular Recent Articles
Van Bael & Bellis
On 20 July 2018, the Swedish Patent and Market Court found that so-called narrow vertical price parity clauses in contracts between Booking.com and hotels in Sweden, which prevented the hotels from ...
Global Advertising Lawyers Alliance (GALA)
Reviews of the Swedish gambling regulation have been considered several times over the past decade, but have historically not led to any real changes.
DD Consultus Limited
Sweden has been a grey market in the modern age of online gambling, and yet the nation has spawned some of the biggest names in the industry. As of 1 January 2019, however, Sweden will become a fully regulated market following the aptly named bill ‘A Re-Regulated Gambling Market' being approved by national legislature Riksdag.
Global Advertising Lawyers Alliance (GALA)
Marketing of alcohol through social media has increased rapidly in recent years, most likely because of consumer's increased online presence combined with the limited possibilities to market alcoholic beverages in Sweden.
Frankfurt Kurnit Klein & Selz
Earlier this week, the Stockholm City Council enacted a ban on sexist outdoor advertising
KPMG Malta
A summary and initial observations of Sweden's new proposed draft legislation.
Global Advertising Lawyers Alliance (GALA)
In 2017 the Swedish Patent and Marketing Court (the Court) delivered a judgement concerning the application of freedom of religion within marketing law.
Global Advertising Lawyers Alliance (GALA)
The Swedish Radio and Television Act ("SRTA") contains a prohibition on advertising of alcohol and sponsorship by alcohol companies in Swedish television and radio broadcasts.
Valea
Marketing in social media by the use of influencers has increased significantly in recent years, both internationally and in Sweden.
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