LEAD GENERATION AND REPUTATION SUPPORT FOR PROFESSIONAL ADVISORS -
LEVERAGING CLIENT NEWS ALERTS YOU’RE ALREADY WRITING
Imagine if you could talk to a conference hall of 350 business-people with a specific interest in your key topics every day, cementing your reputation as recognised experts in your practice area, and then go back to the office with a folder of business cards?
Using Mondaq, as the world’s largest regulatory news syndication network – and with a unique reporting system providing named leads, you can do all this without actually leaving your desk.
REACH THE CHANNELS WHERE INHOUSE COUNSEL AND CFOS ARE SEARCHING FOR SOLUTIONS
Every day business decision makers are influenced by your practice group and firm’s reputation: who they approach to quote for work, how they choose between firms in the same price range, right down to whether they query an invoice on a matter.
Over half the business respondents in our last survey said that written articles (how most people are exposed to your expertise via searches) influenced their choice of which advisors they work with.
Via Mondaq your alerts appear in the respected proprietary channels inhouse counsel and CFOs search in, with 6 out of the top 10 channels covered by our current syndication network. Channels like (2009 figures from Compete.com unless otherwise shown):
- Most frequently used global search engine. 146m unique users per month. Mondaq also partners with Google News and focuses heavily on search engine optimisation.
- 133m unique users per month and over 5m paying users [Yahoo]. Mondaq also partners with Yahoo News.
- Over 3m paying corporate subscribers[Lexis Nexis]. 724,000 unique visitors per month
- is used by 82% of Fortune 500 companies & has over 1.6m paying corporate subscribers [Factiva].
- 385,000 unique users per month.
Mondaq.com 200,000 unique visitors per month [Google Analytics]
- 14+ million unique users per month & hundreds of specialist member-only industry groups.
- 22+ million unique users per month
We even partner with syndicators like ourselves in the broader business publishing market who in turn deliver your articles onto hundreds of smaller sites.
LEAD GENERATION: REAL PEOPLE, REAL NAMES
With our search emphasis we’ve taken lead generation beyond old-style magazine placement, or claims of special relationships with counsel associations - & we don’t stop there in demonstrating ROI.
One of the most remarkable things about Mondaq’s system is that your marketing and business development teams (and fee-earners where you wish to enable it) get specific contactable individual leads for each individual article in downloadable Excel format (including configurable email alerts).
As part of Mondaq’s User Agreement (<1% opt out) readers consent to be contacted by the writer of the article they’ve read so that you can actually reach out to them with:
- a personal direct approach by phone or email (or referral from existing contact via LinkedIn for example)
- inclusion in the firm’s emailed news alerts subscription lists
- webinar or seminar invitation list-building
- personalized direct mailing campaigns
Mondaq’s unique reporting system provides unparalleled detail to help prioritize leads: down to whether the individual printed your article, went to your personal profile on your own website or forwarded your article to a colleague - & demographics like industry, position, and email address.
And with author reporting enabled each author can see detailed information about their own audiences and how people found their articles, resulting in better incentivized authors and a feedback loop to enable them to improve their targeting.
With local offices in NY, London and Sydney we are only ever a phone call away, our editors understand the nuances of local issues, and we work closely with our clients on SEO and your business development needs. We even provide seminars for authors, which are eligible for Continuing Professional Development points in many jurisdictions.
At the same time our network provides you global reach and 24hr rapid response on time sensitive publications through our offices in London and Sydney.
Since 1994 we have been working with firms globally – click here to see which of your competitors we are currently working with or here for client testimonials.
TRIAL YOUR OWN ARTICLES USING MONDAQ'S LEAD GENERATION AND REPORTING SYSTEM
Contact Megan HIll for North American enquries, Edmund Kellman for European & Latin American enquiries, and Charles Ashton for Asian enquiries.
We'll syndicate a trial article free of charge and share the resulting leads and feedback with you a couple of weeks afterwards.