Increase the quality and size of your audience 10 to 100 times distributing them via the largest advisor's news network in the world - and get real-time details on your audience simultaneously with our Market Intelligence/Reporting service.
It's important to demonstrate your expertise as a professional advisor to current and prospective clients - so firms write articles or newsletters. However by the time a practitioner has spent a few hours writing about the topic, and the article has been internally reviewed and professionally laid out & printed, the average firm spends between US$550 and $2250 per article (costs depend on the seniority of the author and length and complexity of the post-authoring process).
If the firm writes 50 articles a year, that's US$37,500 at the midpoint estimate. If you're a larger firm and you write 150 articles it's US$112,500.
Mondaq's role is simply to leverage this investment you're already making by giving you 10X to 100X the audience, the right kind of corporate readership, and through our Market Intelligence/Reporting system generate further value by turning faceless readers into prospects.
And for the Distribution element of our service the standard cost is less than it would cost to produce a few articles.
The Distribution Service takes existing publications from your firm and embeds them in all the major online sources that legal and accounting consumers use when searching for information; the logic being simply that the best time to demonstrate expertise is when people are actually searching for advice on specific issues.
We re-tag and topic categorise all your articles over the course of a year and we then 
perform automated translations for key individual channels in our distribution network of over 2000 channels: corporate subscription-only channels like Lexis, WestLaw, Factiva, & Bloomberg; direct web channels like Google News, MSN and Yahoo News (and of course Mondaq.com itself); and 'syndicator' channels like Moreover who in turn re-distribute your articles to thousands of other websites like the Economist. You can see a list of major channels and their demographic profiles here or for a downloadable Whitepaper on Distribution which includes screenshots of how your articles will look on channels like Westlaw, Lexis and Factiva click here (this document is MS-Word and may take a few seconds to download).
The result is to leverage your existing publishing efforts to give you a major increase in exposure across the largest advisory news network in the world.
Mondaq's reporting service meets the increasing demands professionals face in terms of marketing accountability by showing exactly how your audience is interacting with your specific articles. For example:
Who is reading each article: their name, contact details, job title
How they found it: what web service, what specific phrase they searched for
What they did with it: printed, forwarded, went to your website, questions they asked in response
The secure web reporting services shows all this in real time, plus providing emailed summarized activity reports, downloadable Excel exporting for your CRM system and many other features.
From your perspective it provides unprecedented feedback for authors to enable them to improve their targeting, can be used as a source of high qualified new business leads (for example in developing seminar programs), and is often used as an input in practice development strategy.
For more information (or if you want to forward this to colleagues) you can download our Market Intelligence Whitepaper in MS-Word by clicking here (it may take a couple of seconds to download as it has screenshots in it). But the best way to experience this unique service is just to call us and we'll remotely demo it to you (it takes about 10 minutes and you just need to be in front of your PC). Just contact your local Mondaq regional office by clicking here.
With 13 years experience of differing firms' priorities, Mondaq's emphasis is on working the way you want to work. Each service is individually configurable with a dedicated account manager to train and help you get the most out of the analytic capabilities of our service, and also provide helpful tips about how you can get better results from your articles.
Our sophisticated workflow system is carefully designed and tested to assist people peforming central marketing functions to solicit articles from authors in the firm, as well as incentivizing authors by providing summary information about their personal audience. All contacts from articles are spam filtered, tracked in one place, and we offer 8 different options on communication preferences alone. Regionalized firm structures, centralized structures or sole practitioners: we work the way you prefer things done.
Providing us with the articles is as simple as including our special article processing email address in your article circulation lists: that's all there is to it. We even bundle a script for you to display your most recent articles on your client's intranets, and provide a personalized news alerting system for use by internal Knowledge Managers.
On pricing Mondaq breaks the mold of traditional 'pay to publish' marketing opportunities that are expensive, demographically dubious, and provide no conversion evidence at the end of the year when it comes to making renewal decisions.
We do this by providing innovative, affordable services and proof of results, our own primary goal being to create long term relationships with firms. It seems to work: as of 2009 our average renewal rate was 92%.
Because people's needs are different we don't provide a one-size-fits-all solution: you choose only the options you want that fit your budget and a Mondaq consultant will use our web-based quotation system to quickly generate a detailed line-item breakdown for you. You can find a full product list by clicking here or just contact a consultant directly here. Normally a group of individual items (a 'package') will come with a package discount as opposed to purchasing individual items separately.
For the Distribution Service there is only a small per-article processing fee which covers tagging, author setup, categorisations and translations for the various data formats. This is graduated depending on volume or it may even be free of charge (ask us for a quote based on the number of articles) but on average would normally amount to less than 3% of what it costs you to produce your articles.
The Market Intelligence/Reporting Service is the main premium service but just involves one flat fee which more than pays for itself based on the detailed prospects it generates.
Mondaq is independently owned and managed and began when
its founders started looking for a way out of the cul-de-sac represented by magazine controlled circulation lists and a general emphasis on selling ad space with questionable proof of results. This led them to look at the opportunity represented by corporate users searching online for specific legal information and they set up their first data distribution agreement with Reuters in 1994.
Further distribution agreements and data translations were set up for other corporate services and as the web went mainstream this became an equally important medium with agreements like our partnership with Google News. The Market Intelligence Service was launched in 2001.
Mondaq's main data centre is based in the City of London at Level3 Communications' facilities, and the Mondaq.com website itself is now one of the highest traffic legal sites worldwide (although only one of many distribution channels).
The Mondaq service is used by the majority of the top US law firms, global accounting firms, and has expanded steadily into Europe and Asia with offices in London & Gloucestershire in the UK, New York and Sydney.
Contact a Mondaq consultant by clicking here or you can find further information in the following:
Mondaq Short Guide (MS-Word)
Mondaq's Distribution Network (MS-Word)
Mondaq's Market Intelligence Service (MS-Word)
Full Mondaq Product Table (MS-Word)
FAQ Product (MS-Word)
Podcast Product (MS-Word)
