Peru: New Health Warnings Required On All Tobacco Products In Peru
Last Updated: 9 October 2014

October 6, 2014, New York, N.Y. – The Global Advertising Lawyers Alliance ("GALA") announced today that the Peru Ministry of Health recently passed a resolution requiring that the packaging for all cigarette and other tobacco products contain two new health warnings.

The resolution requires that each package be labelled with the words "smoking causes gangrene" and "smoking causes heart attacks" along with a photograph of a gangrenous foot and image of a heart monitor.

The resolution also requires that the new warnings and the graphics cover half of the front and back of the packaging. "The Ministry of Health's resolution requires marketers to substantially redesign their packaging to comply with these new requirements," said Eliana Lesem, the Peruvian Member of GALA and Partner at Estudio Muñiz in Lima, Peru. The resolution, which was passed earlier this month, goes into effect in March 2015.

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